Informing our readers on an earlier announcement, DHL and the Chinese Football Association Super League (CSL) jointly announced in July that DHL has become an official partner of CSL at a signing ceremony in the capital. The world’s leading express and logistics company and the nation’s premiere football association agreed on a major sponsorship package which will run from 2014 through 2017. As part of the agreement, DHL’s branding will appear on the football pitches and in the stadiums where CSL matches take place.
At the signing ceremony, Mr. Ken Allen, CEO of DHL Express, commented on the significance of the partnership, “This latest partnership celebrates the shared values we have with CSL and the sport of football, including speed, passion and teamwork. We are confident that this will be a fruitful partnership where we can deliver the passion and excitement of Chinese football.”
DHL has a long history of partnering with some of the world’s most prestigious events such as Formula 1™ and Rugby World Cup 2015, and the world’s biggest football club Manchester United.
The sponsorship underscores DHL’s long-term commitment to the China market, its support for the development of Chinese football, and its recognition of CSL as the top level of Chinese association football.
Chinese Football Association Super League is the most well-received and influential domestic athletic series. In recent years, CSL has attracted significant attention and support from both within and out of China. Partners of CSL benefit from advertising platforms which raise corporate awareness and expand brand influence. CSL is strengthening its partner strategy with the strong addition of DHL, leveraging the passion and support for football in China, and taking its game to the next level.