• Andrew Collins

Formula E launched with a truly unique engagement feature

Updated: Jun 11, 2019


Motorsport has a new format in Formula E and a unique feature called Fan Boost.

Having launched successfully in Beijing on September 14th, Formula E is the new FIA single-seater championship and the world’s first fully-electric racing series. The race finished with victory to Audi Sport ABT’s Lucas di Grassi after a dramatic crash between Nicolas Prost and Nick Heidfeld on the last corner in their tussle for top of the podium.

The series represents the future of the motor industry, serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars and promoting sustainability. Mailman wishes the new format every success in the future but for now, we want to focus on a clever social media engagement feature they have launched with, called Fan Boost.

So what is Fan Boost ? Its a simple but clever way for audiences to engage with the Formula E series through social media, fans can give their favourite driver an extra speed boost by voting for them prior to the race.

The three drivers with the most votes will each receive one five-second ‘power boost’, temporarily increasing their car’s power from 150kw (202.5bhp) to 180kw (243bhp).

Votes can be cast online at www.fiaformulae.com as well as via broadcasters, sponsors and numerous partners websites including in China.

Fans get to vote for one driver with the vote closing 1 hour prior to the race and a vote can be changed at anytime up until the vote closes, the final registered vote on the race day is the only one that counts.

Every time a person votes and changes their vote it can be shared onto their Facebook timeline, as a hashtag in their Twitter timeline and on their Sina Weibo timeline.

The 3 winners of the FanBoost or driver recipients are revealed 20mins before the race starts on the official Formula E website and social media channels as well as on Television.

The vote integrity is being secured by Formula E working with PriceWaterhouseCoopers to independently adjudicate the vote collection and counting procedure.

Could this be a game changer for broadcasting and help drive deeper engagement with social media audiences? Only time will tell but Mailman will be keeping a close eye on this interesting novelty feature and we will endeavour to come back to you with more on its success or failure?

Mailman Group by Hamish Jordan – Sourced – FIA Formula E

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