Shanghai, September 5th 2013- We’re excited to announce the official global launch of KAWO, a social media management tool that helps businesses localize and broadcast their existing social media content into Chinese onto Chinese media networks. We’re ready to open China to the world!
China has the world’s biggest Internet user base – over 564 million people, as well as the world’s most active environment for social media – more than 300 million people. But how do brands interested in China connect to this audience when the key Western social networks- Facebook, Twitter and YouTube- are blocked?
Rather than make companies expend time and energy creating new content, KAWO solves the issue by allowing brands to tap into huge opportunities in the Chinese market by creating active Chinese social media communication channels that automatically sync their existing Facebook, and Twitter pages with their Chinese social media counterparts, Sina Weibo, Tencent Weibo and RenRen.
KAWO founder Andrew Collins invested in the proprietary technology to help big and small brands alike tap into huge opportunities in the Chinese market.
“Why should companies create new content when they already have great material? That’s where KAWO comes in. We’ve spent a lot of time and energy in development to solve this problem in a smart, efficient way. Now we’re going to be able to go from opening China to a few brands, to opening China to the world,” Collins said.
Additionally, these messages are supported by KAWO Protect, technology that automatically screens potentially sensitive content, as well as our team’s human moderation, by flagging it as dangerous for the brand’s reputation in China.
With pricing starting at just $199 per month, KAWO enables big and small brands alike to connect to a Chinese audience.
Some of the world’s biggest brands have already signed up. Paul Rogers, Head of International Digital Development for Liverpool FC said, “KAWO allows us to track all of our Chinese social media performance in real time. As we frequently report on our Chinese fan development, KAWO has allowed us to learn more about our fans, be responsive to comments and aggregates each of our WeChat, Sina Weibo and Tencent accounts to one platform.” Other brands include:
· AMG Mercedes
· International Table Tennis Federation (ITTF)
· Cirque du Soleil
KAWO will also be showcasing its technology at TechCrunch Disrupt in San Francisco on September 10, 2013.
Watch out, world, here KAWO comes!
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