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  • Writer's pictureDenis Green


Updated: Aug 27, 2019

We are delighted to announce that Mailman has invested in Seven League with a vision to create the world’s leading digital sports agency.

Mailman and Seven League will power the brands of the world’s most ambitious sports organisations, clubs, and athletes as part of a unique east-west partnership.

Mailman is a Chinese digital sports marketing agency while Seven League works across Europe. Both companies will utilise their market expertise to deliver best practice in sports digital, marking the first time two top sports agencies from China and Europe have combined.

Mailman and Seven League both work with international sports properties, including BundesligaParis Saint-GermainJuventusthe NFL and more. Regular resource-sharing and best practice know-how will provide both companies’ partners and clients with a global platform to broaden reach, build new fans, generate revenue and succeed.

Mailman and Seven League share the same vision: together, form the world’s best sports digital agency. To achieve this, both will continue to commit to their ‘for the fans’ philosophy.

Andrew Collins, CEO of Mailman, said: “As major sporting codes continue to grow internationally, as team brands become more ‘brand centric’, navigating the international digital media platforms and local insights become more important. We hope to deliver a powerful position to our clients, and ensure their continued success for years to come.”

Richard Ayers, CEO of Seven League, said: “Sports organisations have been going through digital transformation for a few years and we are helping many of them to accelerate through the process, growing audiences, engaging them and benefiting as a result. The more we can help deliver success off the pitch/field/court/course, the more likely that sport will deliver value back to global society.”

About Mailman

Established in 1999, Mailman is China’s leading sports digital marketing agency. Mailman helps professional sports organisations build a successful business in China through digital strategy, social media, PR & brand activation, content production, sponsorship, ecommence and merchandising. Mailman clients include the Bundesliga, UFC, Kobe Bryant, NHL, Tottenham Hotspur, Juventus, NFL, Chelsea and more.

About Seven League

Established in 2012, Seven League is a leading European sports digital marketing consultancy and agency. Seven League connects sports with fans and sponsors by growing, engaging and monetising audiences – making the content and marketing of sports creatively valuable and commercially viable. Seven League clients include UEFA, FIFA, Premier League, Juventus, FC Barcelona, the NBA, the NFL, Bundesliga, Tottenham Hotspur, Laureus Sports, England Netball, the MCC, Ascot and more.

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