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  • Writer's pictureStephanie Dickson

Seven League announces partnership with England Netball

Seven League is proud to announce a partnership with England Netball, which will see our award-winning consultancy working on digital transformation and strategy on the road to the home-nation 2019 Netball World Cup.

England Netball, which has over 180,000 women aged 16+ playing netball once a week (25,400 up than last year) and a home World Cup coming soon to Liverpool, is at the forefront of a hugely exciting time for women's sport.

Digital will be a central, vital aspect of the roadmap as England Netball builds on that foundation and delivers a world-class event, and Seven League, Europe’s leading digital consultancy with a specialism in sport, is thrilled to be part of the journey.

Women’s sport has more momentum than ever before, coming off the back of a Rio Olympics that produced world stars like Gabby Douglas, Simone Biles, and the Team GB women’s hockey team.

The Football Association, also a Seven League client, has just announced its ‘Game Plan for Growth’, outlining a strategy to double female involvement in the sport by 2020.

The Australian Football League launched the AFLW in February with spectacular success. Over 2000 fans were turned away at the gates for the inaugural match, which topped Victorian broadcast ratings with over 590,000 viewers.

And since the success of Sport England’s This Girl Can campaign, there are 7.2 million women playing sport and doing regular physical activity in the UK.

But very few sports can claim to be highly popular at the participation level AND women-only at the elite level as netball can (others include rhythmic gymnastics and synchronised swimming) and England Netball will be the very centre of the sport globally over the next two years.

The stage is set for a digital journey which will engage England Netball’s huge community of netballers, and build up to yet another world-class sports tournament in the UK. Seven League is proud and excited to be a part of it.

England Netball CEO Joanna Adams said: "We are delighted to be joining forces with Seven League and look forward to delivering innovative, creative and engaging digital content on the road to the 2019 Netball World Cup.

"Netball continues to grow at a fantastic rate in this country with the England Roses being showcased on the BBC in January, the biggest ever Vitality Netball Superleague season currently in full swing and record attendance figures at international and domestic fixtures across the nation.

"We are proud to be leading the charge in getting more females active and hope to use the coming years to inspire even more women and girls to get into sport."

Seven League CEO Richard Ayers said: "We're delighted that England Netball have chosen us to help them use digital channels to deliver increased participation, engagement and revenue.

"Working to support NGBs has always been core to our company's DNA, particularly as digital services offer great opportunity for all governing bodies and are generally under-utilised.

"The next couple of years are going to be exciting times for Netball and we are all looking forward to working with them."

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