Seven League hires former BT Sport head of social media Iain Liddle

Seven League is delighted to announce that it has hired former BT Sport and Twitter executive Iain Liddle.

Iain brings 15 years of experience in content, digital strategy and delivery, and growing audiences and revenue. He joins us as a Senior Consultant from Monday March 2nd, at a time when Seven League is busier than ever with new clients and contracts.

Most recently the Head of Social Media at BT Sport, Iain was responsible for the creation and delivery of a strategy which added billions of organic video views, millions of subscribers (250,000 to 2.3m on YouTube between 2017 and 2019) and millions of pounds per season in advertising revenue.

Previously, Iain worked across sports, news and government at Twitter, including partnering with Team GB and its athletes to build their strategies for reaching audiences during the Rio 2016 Olympics.

Seven League’s client roster includes some of the biggest rightsholders in world sport, including many football clubs, and those clients will note that Iain has also experienced life inside a club, overseeing a team that delivered digital, news and media for Charlton Athletic before he moved to Twitter.

Iain said: “I’m honoured to be joining the brilliant team at Seven League and can’t wait to get started. I’ve watched and admired from afar the work they have done with a range of clients over the years and believe I am joining one of the most impactful and innovative companies operating within all of sport.”

Seven League founder and chief executive Richard Ayers said: “I’ve known Iain since his days at Twitter and admired his work from afar. As digital transformation is really taking hold of the sport sector and our ability to grow and monetise audiences is proving valuable, we’re lucky enough to have been given a lot of work recently and 2020 is going to be a very busy year so it’s great to add another high calibre individual to our senior team. We’re excited to have him as a 7Leaguer.”

Iain is a Sport Industry Next Gen Leader – now the third 7Leaguer to have been selected for this recognition, with François Westcombe and Lenka Istvanova also alumni of this prestigious programme.