Shanghai Rolex Masters agrees new deal with SAP
Updated: Jun 10, 2019
Today the Shanghai Rolex Masters made public a three-year partnership with the soft ware giant, SAP. SAP will be an official sponsor of this years tournament and 2015, then in 2016 they will become a prestige sponsor.
Mr. Jiang Lan, CEO Shanghai Juss Events Management Co. Ltd. “The award winning Shanghai Rolex Masters and SAP share the same pursuit for excellence. The tournament greatly admires what SAP has achieved in the field of analytics with other ATP Masters 1000 events and with tennis in general.”
There are great synergies with the partnership and the fit works, SAP being one of the world’s best-run businesses matches nicely with 1 of the best run tournaments in professional tennis, voted players best tournament the past 5 years.
SAP has a strong presence in professional world tennis as sponsor of former world No.1 and Grand Slam winner Andy Roddick as well as SAP sponsoring of the WTA Tour events in Brisbane, Miami and s’Hertogenbosch, Netherlands.
SAP is involved with a number of well-known sports organizations and associations in sailing, golf, Formula 1 racing, cricket, American football, baseball, basketball and football.
Source – Shanghai Rolex Masters