The Inside Word: Yu Hang

The first episode of the Inside Word features Yu Hang, Executive Director at DDMC Fortis, and one of the pioneers and most experienced veterans working in China's sports and media industry. A career spanning 20 years at a number of China's most well-known sports media platforms, Yu Hang offers plenty of honest opinions and reflections.

We spoke at length with Yu Hang about the early stages of his career, entry into the sports industry, 10 years at Sina Sports, what happened at LeSports, current role at DDMC Fortis, as well as wider views on the broadcast landscape, where international sports brands are going wrong, how much the industry in China has grown and still needs to grow, and much more.

Watch the full interview here:

A big thank you to Yu Hang for his time and great insights.

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