• Andrew Collins

Top 50 Chinese brands for 2013

Updated: Jun 19, 2019

Recent study found technology gained more brand value than any other category over the past year in China. The report was published by Millward-Brown, global research agency part of the WPP group.

Here’s what we thought were the most interesting findings:

– Chinese brands experienced an overall decline in brand value for the first time in 3 years

– Thanks to Weixin, Tencent’s brand value rose 60% bringing it to position 5. Similarly, Baidu’s value rose 40% thanks to their investment in the Cloud.

– The ranking confirmed a positive correlation between brand value and social media: among the 50 brands, the top 20 brands in social media presence average $10 billion in brand value, compared with an average brand value of $3.9 billion for the other 30 brands.

Here’s a sneak peak of the ranking. You can download the full report here.

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