• Andrew Collins

Tottenham Hotspur Launch Chinese Tmall Store

Updated: Jun 10, 2019


Tottenham Hotspur Football Club launched their Tmall store today for Chinese fans to easily purchase official merchandise, becoming the second football team to launch an official store on this platform.

Tmall is the most popular B2C e-commerce platform in the Far East region and is owned by the Alibaba group. The Tmall store will provide a wide range of products available on its platform in a variety of currencies, including Under Armour replica kit and other official merchandise.

With Spurs’ following in the region continuing to grow, the Tmall store is the latest in a line of digital initiatives aimed at further engaging this fanbase. Earlier this year, the Club launched a Chinese-language website and created a Chinese New Year micro-site to celebrate the festival.

Chinese fans are already very excited about the launch of the Tmall store, with one Chinese fan commenting “It’s great to see that Spurs has launched their official website and followed this up with the Tmall store. I can now easily buy the Spurs jersey without the translation tools. Come on your Spurs!”

9 views

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

  • Instagram - White Circle
  • Facebook - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle
  • WechatIMG12273
  • weibo-social-logo
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

© 2020 MAILMAN GROUP