• Andrew Collins

Trending on Sina Weibo | 21st November

Updated: May 27, 2019

This series is to share the most the popular topics over the past 24 hours on digital.  Here’s the top 3 topics from the past 24 hours.  #chinadigital

  1. #William1121HappyBirthday#

  2. #MingXiVictoriaSecretFall#

  3. #ToOurInnocentHappyMemories#

William Chan Wai-ting is a Hong Kong singer and actor. He has more than 24 million followers on Weibo. The hashtag celebrating his birthday has gotten over 760 million pageviews and 1.67 million engagement.

Ming Xi is a Chinese fashion model and has previously modeled in the Victoria’s Secret Fashion Shows in 2013, 2014, 2015 and 2016. Just last night at the 22nd Victoria’s Secret annual show held in Shanghai, she suffered an unfortunate tumble during her catwalk. The topic on the fall has more than 30 million pageviews and the internet was buzzing last night. Ironically, Ming interviewed with Tencent prior to the show and mentioned how she has never fell and would retire if she ever did. Watch the video of the interview and her fall here.

The third most popular topic is about a upcoming teen drama love story. The show immediately caught people’s attention due to the platonic and innocent nature of the story, which reminded many people of the good memories they had in school. Watch the trailer here.

Mailman X is China’s leading performance led destination marketing agency.


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