Volleyball World Teams Up with Mailman to Supercharge Growth in China
- Denis Green
- Jun 24
- 2 min read
Strategic partnership to drive digital engagement and build deeper fan connections across Chinese platforms
Volleyball World has partnered with leading Asia-based sports digital agency Mailman, an IMG company, to accelerate its social media growth in China. The collaboration will leverage Mailman’s deep digital expertise and local market knowledge to connect with the country’s rapidly expanding volleyball fanbase.
Through localised storytelling, influencer collaborations and platform-specific strategies, the partnership will deliver tailored content and authentic fan engagement. Together, the two organisations aim to drive long-term growth and foster community development within China’s unique digital ecosystem.
Stephanie Giardina, Chief Revenue Officer, Volleyball World, commented: “China is a key growth market for volleyball with a passionate and growing fanbase. By partnering with Mailman, we’re taking a key step toward building a stronger presence in the region. Their local expertise will help us create more relevant, engaging content and foster deeper connections with fans."
Dominic Lytwyn, VP, Digital at Mailman, an IMG company: "Volleyball has a strong and growing following in China, and this partnership with Volleyball World allows us to engage fans in innovative ways. By combining our local expertise with Volleyball World’s global platform, we’ll create tailored content and experiences that meet fans where they are. This collaboration is about fostering genuine connections and supporting the sport’s long-term growth in the region."
The move is part of Volleyball World’s broader strategy to create an integrated ecosystem and connect all volleyball stakeholders globally. It reinforces a commitment to local relevance while unlocking new commercial opportunities in Asia.
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About Mailman, an IMG Company
Mailman, an IMG company, is one of Asia’s leading sports digital agencies. Founded in China in 1999, Mailman helps the world’s biggest sports, entertainment, and lifestyle brands build successful businesses in international growth markets. As part of IMG, a TKO Group Holdings company, Mailman leverages global expertise to deliver cutting-edge digital strategies and fan engagement solutions.
About Volleyball World
Volleyball World is the commercial arm of the FIVB, formed in partnership with CVC Capital Partners, dedicated to growing and promoting volleyball worldwide. It operates key international volleyball and beach volleyball events, including the World Championships, Volleyball Nations League and the Beach Pro Tour. Through live events and digital innovation, Volleyball World connects all volleyball stakeholders, including fans, athletes and corporate partners, creating an integrated ecosystem that drives engagement and investment across the sport. Visit https://en.volleyballworld.com/ for more information.
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This Volleyball World and Mailman partnership is exciting news for volleyball fans in China! Leveraging local expertise, they'll deliver tailored content, fostering a deeper connection within China's digital landscape. It's like building a strategic online game plan. I hope this initiative is successful in driving engagement and creating more opportunities. Who knows, maybe we will see a volleyball-themed io games in the future!