Tencent has just released a new feature on WeChat called WeChat forum. Similar to the fora on its more Twitter-like platform, Tencent Weibo, this feature allows fans of an account to interact with each other.
Previously, because WeChat started as a private messaging app, fans could receive updates from accounts that they followed, but couldn’t really interact with other fans of the brand. WeChat forum lets anyone who follows an account view, comment on or create their own discussion on official accounts, making WeChat a more open platform.
To access this feature, go to the homepage of any official account. Since the labels are customizable, each account might say something a little different, but it’ generally will say something like “____社区” or “互动,” meaning ____ community or interaction. Stay tuned for a step-by-step guide on our KAWO blog how to set one up for your official account to get your fans talking!