The NBA EMEA team are tasked with driving growth of the sport outside of the US and developing long term fan engagement strategies. Our brief was to see how social media could grow the fanbase, increase engagement and promote consumption of the sport in five key markets: France, UK, Spain, Turkey and Italy. Seven League were initially challenged to audit the NBA’s social media accounts in Europe.
UEFA, a governing body presiding over the world's most popular and iconic club football tournament in the Champions League, approached Seven League to do a root-and-branch audit of its digital operations and define its digital strategy for the next five years. While a hugely successful B2B operation, UEFA's capacity to engage fans directly was not well developed and needed clear definition and agreement.
The NFL had a vision to bring an Academy to London, to invest in the UK market, provide a pathway for talented athletes to play the sport and invest in its partnership with Tottenham Hotspur. The League felt instinctively that the Academy could also provide a rich channel of content that would appeal to younger audiences. What they needed was an agency that could bring this aspiration to life.
The English Premier League is the most watched in the world with an audience of 4.7 billion people. PremierLeague.com was translated into 6 languages, but with no localised content to connect them with their fans or to provide a unified experience. The Premier League had identified key strategic markets to invest in through digital channels, but needed a strategic plan to put this into action.
The BBC, the UK's iconic national broadcaster has enjoyed remarkable success with its iPlayer service and in its website still has one of the world's leading sports news and analysis destinations. As a license-fee funded public broadcaster however, its ability to bid for and win premium sports rights has been hampered by rising rights prices and the competitive pressure of pay TV services. The BBC needed advice on what it should do in the field of live sports streaming