Uluru is placed in a vast and remote land with limited facilities. Therefore, we decided to target independent and experienced travelers who tend to be more confident and less intimidated by such an area. We encouraged users to submit their favourite experience while traveling with a friend, providing the winner with 2 free round-trip tickets from Shanghai, Beijing, or Guangzhou to Uluru. Those who submitted would tag their friend using our hashtag #探秘世界中心# (#ExploreTheCenterOfTheWorld#).

Activate US Tourism’s official brand presence in China and creating its brand guidelines and initial foray across different platforms

With over 200 shopping destinations, we were charged with helping the Chinese understand where to shop, why and how best to do it.

Understanding that authenticity is one of the keys to developing travel stories, we sent one KOL to several universities across Visit California to interview Chinese students

We are bringing to life NYCgo China Consumer marketing, creating a travel companion for Chinese travelers in NYC. Our strategy that influences travelers throughout the consumer decision journey.

The outdoors has always been a popular topic for Chinese travelers, especially on the GoUSA social media channels. We decided to develop and create a brand new outdoor ambassador to write new exciting content about the great outdoors of the US. Producing one of the most influential KOLs in 2016 for America.

Monash was tasked with finding an agency to develop their global brand messaging for the China Market

Developing a new way to reach the Chinese travelers but creating a new IP specifically to serve this audience