Explore ground-breaking stories told in China, digital transformation to igniting the passion in American Football across the UK.
A Road Trip Campaign for Northern Territory Australia
Social media, Digital strategy
Uluru is placed in a vast and remote land with limited facilities. Therefore, we decided to target independent and experienced travelers who tend to be more confident and less intimidated by such an area. We encouraged users to submit their favourite experience while traveling with a friend, providing the winner with 2 free round-trip tickets from Shanghai, Beijing, or Guangzhou to Uluru. Those who submitted would tag their friend using our hashtag #探秘世界中心# (#ExploreTheCenterOfTheWorld#).
Simon Shopping China Market Strategy
Digital strategy, Social media
With over 200 shopping destinations, we were charged with helping the Chinese understand where to shop, why and how best to do it.
Visit California Video Series
Content production, Filming
Understanding that authenticity is one of the keys to developing travel stories, we sent one KOL to several universities across Visit California to interview Chinese students
NYC dominating on social
We are bringing to life NYCgo China Consumer marketing, creating a travel companion for Chinese travelers in NYC. Our strategy that influences travelers throughout the consumer decision journey.
BrandUSA Official Outdoor Ambassador
Social media, Content production
The outdoors has always been a popular topic for Chinese travelers, especially on the GoUSA social media channels. We decided to develop and create a brand new outdoor ambassador to write new exciting content about the great outdoors of the US. Producing one of the most influential KOLs in 2016 for America.