top of page
Search


How Port Adelaide Brought Footy to China
On Sunday 14th May, Shanghai will play host to round 8 of the 2017 AFL season as Port Adelaide Football Club (PAFC) take on the Gold...

Andrew Collins
May 11, 2017
Â
Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...

DH.
Apr 11, 2012
Â
Framing Your Competition
How does a brand speak of the competition in public? Its not such an obscure question with today’s online trends, ease of chatter and...

Andrew Collins
Dec 19, 2011
Â


Aussie Football Makes Waves in China, Ahead of NFL
Faster than a speeding bullet, more powerful than a locomotive, able to leap tall men in a single bound, look, up in the sky, it’s AFL...

Andrew Collins
Jan 24, 2011
Â


Ignore Crowds, Focus on Tribes
Listening to current marketing principles today; one can easily become distracted in the multitude of social media channels and where the...

Andrew Collins
Jan 24, 2011
Â


7100 at First AFL Game in China
It was a proud day for the Mailman Group on Sunday the 17th of October as the past 4 months of online promotion via Chinese social...

Andrew Collins
Oct 19, 2010
Â
bottom of page