Here are the top China sports business news stories you need to know from this week: FIBA Lands Global Partnership with TCL FIBA, the International Basketball Federation, has announced a comprehensive global partnership with Chinese brand TCL, one of the world’s leading consumer electronic brands. The partnership comes into effect immediately and covers worldwide FIBA competitions until December 31, 2019. Read more on the FIBA Official Website (English) FIBA-BG Basketball Aca

Here are the top China sports business news stories you need to know from this week: Nike Extends CFA Deal The Chinese Football Association (CFA) has renewed its partnership with Nike. The deal will run for ten years at a total value of $473 million. Nike will continue to provide kits for all 16 Chinese Super League (CSL) teams. Read more on Sina (Chinese) and SportsPro (English) Mailman Take: The $473 million contract represents a good deal for Nike. Under the contract, $346

Here are the top sports business news stories you need to know from this week: Juventus Launch China App The Chinese version of Juventus’ new app was launched earlier this week, which includes a VR application and allows fans to experience the Bianconeri from a 360-degree view. The launch event was live streamed from China on Juventus’ official Weibo page and on PPTV, which included legend David Trezeguet. Read more on Juventus (English) GameDay Teams Up with La Liga The agre

Marathon races have experienced a huge surge in popularity recently, bucking the historical trend in China. The number of marathons and road races registered with the Chinese Athletics Association last year reached 328, nearly a 150% increase compared to 2015. Indeed, as recently as 2011, there was only a total of 22 marathons held in China, now, across the whole country, there are usually multiple events every weekend. Numbers of participants vary from 1000 to as many as 40,