• Denis Green

China Sports Business Weekly | 29th June

Updated: Aug 27, 2019

Here are the top China sports business news stories you need to know from this week:

FIBA Lands Global Partnership with TCL

FIBA, the International Basketball Federation, has announced a comprehensive global partnership with Chinese brand TCL, one of the world’s leading consumer electronic brands. The partnership comes into effect immediately and covers worldwide FIBA competitions until December 31, 2019. Read more on the FIBA Official Website (English)

FIBA-BG Basketball Academy in China

The International Basketball Federation (FIBA), has joined hands with its Global Partner, Beijing Enterprises Group Company Limited (BG), to establish the FIBA-BG Basketball Academy in China. This represents the first ever basketball training academy of its kind endorsed by FIBA. Read more on sports.eastday.com (Chinese) and the FIBA Official Website (English)

  1. Mailman Take: The 2019 FIBA Basketball World Cup, which will be held in Beijing, Shanghai and 6 other cities in China, will play a vital role in the development of Chinese basketball, as lead by Yao Ming. Along with the 16-day tournament, there will be more than 100 FIBA-related events organised across the country. FIBA will also help to build basketball academies, develop more professional basketball coaches and grow the business value of Chinese domestic basketball. This sort of development will play a big role in keeping basketball ahead of the ever-growing challenge of football.

Beach Volleyball Grows in China

The construction of the 3rd official beach volleyball venue in China has been completed in the coastal city of Haiyang, Shandong Province. This venue will welcome the upcoming 2018 FIVB Beach Volleyball World Tour to be held from 18th to 22nd of July. Read more on Sina (Chinese)

  1. Mailman Take: Haiyang is located on the east coast of China and provides the ideal environment to develop the beach sports industry in the country. The success gained from hosting the 3rd Asian Beach Games in 2012 helped Haiyang find a way to combine its tourism, natural, and sporting resources, to build its unique reputation. Haiyang’s government supported the city by holding summer beach sports festivals and assisting in the development of the national beach sports fitness industry.

NBL Lights New Official Sponsor

LED brand Unilumin Sports, a global LED display solutions provider for international sports competitions, has been named by the Chinese men’s professional National Basketball League (NBL) as an Official Sponsor for the 2018 season. This partnership will allow Unilumin Sports to power sporting venues with LED sports technology during the entire 2018 NBL season. Read more on Sohu (Chinese)

Beckham Relaunches Adidas Brand Centre

Adidas global brand ambassador David Beckham attended the reopening ceremony of the Adidas brand centre in the Sanlitun area of Beijing. Adidas took advantage of the ongoing 2018 FIFA World Cup™ to launch marketing campaigns for the relaunch. Read more on PR Newswire (Chinese)

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