Here are the top China sports business news stories you need to know from this week: Mailman Strikes Partnership with Dugout China’s leading sports digital consultancy, Mailman, will work closely with Dugout’s network of contributors to produce exclusive and behind the scenes content tailored to Chinese audiences. The content will be distributed across numerous platforms including Weibo and Douyin. Dugout is a JV comprising of 9 top European football clubs providing original

Here are the top China sports business news stories you need to know from this week: FIBA Lands Global Partnership with TCL FIBA, the International Basketball Federation, has announced a comprehensive global partnership with Chinese brand TCL, one of the world’s leading consumer electronic brands. The partnership comes into effect immediately and covers worldwide FIBA competitions until December 31, 2019. Read more on the FIBA Official Website (English) FIBA-BG Basketball Aca

Here are the top China sports business news stories you need to know from this week: Alibaba’s Youku Obtains New Media Rights to FIFA World Cup™ China Central Television (CCTV) has welcomed its second official FIFA World Cup™ New Media partner, Alibaba’s video platform Youku. Chinese fans will enjoy high-definition live streaming of all 64 matches on the Youku website and mobile app. As a strategic partner of Youku Smart TV, Hisense was also able to get the OTT broadcast righ

Here are the top China sports business news stories you need to know from this week: Nike Extends CFA Deal The Chinese Football Association (CFA) has renewed its partnership with Nike. The deal will run for ten years at a total value of $473 million. Nike will continue to provide kits for all 16 Chinese Super League (CSL) teams. Read more on Sina (Chinese) and SportsPro (English) Mailman Take: The $473 million contract represents a good deal for Nike. Under the contract, $346

Here are the top China sports business news stories you need to know from this week: Zegna Launches Star Plan with Team China Ermenegildo Zegna Group has become a sponsor of China’s national football team. The Italian luxury menswear brand will launch a Rising Football Star Plan to help develop youth training across the country. Read more on Xinhuanet (Chinese) Mailman Take: Luxury brands engaging with sports organisations is a growing market trend. China’s teams can benefit

Here are the top China sports business news stories you need to know from this week: The NHL Returns to China The National Hockey League (NHL) will return to China this September for a pair of preseason games between the Boston Bruins and Calgary Flames making up the 2018 O.R.G. NHL China Games. The preseason games will take place in Shenzhen (15th) and Beijing (19th). Read more on the NHL official website (English) Mailman Take: Last year, the attendance for the NHL China Ga

Check out the new and improved Mailman Facebook Page. We will be keeping you up to date with all the latest Mailman news, photos and videos…..and if you’re lucky, maybe even a song or two! You will also be able to access the Mailman blog on Facebook and give us your feedback. #Mailman #Content #youtube #Socialnetworks #chinesesocialmedia #ChinaSNSsites #China #OnlineMarketing #blog #socialmedia #facebook #news #videos #Blogs #photos

Over the coming weeks I’ll be sharing the top 5 social media campaigns from the last 5 years.  To begin with we feature number 5.  Read more… #5 – T-Mobile – Life’s For Sharing Objective To create a series of flash mobs promoting the idea of sharing via your mobile phone. To reach millions of people via Youtube. To create such a buzz that viewers would share the videos with everyone and maybe even produce copycat videos of their own. Concept T-Mobile decided to use Flash Mobs

What is content management? Here at Mailman HQ we are forever discussing the awesome power of content. Yes content “Content is King” – Bill Gates How can we drive huge amounts of traffic towards our client’s sites without spending budget on ad words, banners and giving away a truckload of product or services? Our Answer –you guessed it. Value led content and lots of it. Here is why. We believe that investing time in to your own blog by uploading, simple, non generic, custom,

How many of the 400 million online Chinese are you currently selling too? What types of Chinese luxury consumers are you missing out on? How do you best use the plethora of online social networks to best connect with your customers? To build or not to build a community? Join Andrew Collins, CEO of the Mailman Group in exploring these questions and more while delving into proven online strategies that create value for your brand not just today but for years to come. The semin

Mailman are proud to offer our latest company credentials.  This document is to be used as a guide for how we approach our business and a sample of the successful work we continue to produce. Contact Mailman today if you wish to connect your brand with a increasingly global Chinese audience. Donwload our Credentials here. Mailman_Creds_2011_pdf #Community #Content #Mailman #Strategy

As featured in McKinsey Quarterly: Asia’s emerging markets are poised for explosive digital growth. The region’s two largest economies—China and India—already boast some 500 million Internet users, and we forecast nearly 700 million more will be added by 2015 (Exhibit 1). Other emerging Asian nations have the potential to grow at a similarly torrid pace. We estimate that within five years, this billion-plus user market may generate revenues of more than $80 billion in Interne

OK I’m going to keep this really simple – not to bore any of you.  So without further ado; follow these steps. 1.    When requiring registration or a collection of data – allow the user to perform the function first THEN request a form to be completed (ie:  if you need a registered user to write content, have them write first, then ask for data) 2.    Don’t distract the user UNLESS you want to.  Keep the flashy banners to yourself as you may be hindering your main objective.