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  • Writer's pictureAndrew Collins

Content Management

What is content management?

Here at Mailman HQ we are forever discussing the awesome power of content. Yes content

“Content is King” – Bill Gates

How can we drive huge amounts of traffic towards our client’s sites without spending budget on ad words, banners and giving away a truckload of product or services?

Our Answer –you guessed it. Value led content and lots of it. Here is why.

We believe that investing time in to your own blog by uploading, simple, non generic, custom, and contextual content means you are growing assets.

Rather than renting space on your brands social media fan page, a blog (like your home) accrues benefit over time as each post is another brick in the wall of the most ‘relevant and up-to-date source of information.

This is why Mailman focuses on Community Building for our clients. A blend of a content rich blog with all the fun social media functions carefully built in.

How often should I blog?

Each page of content you have floating around Google is like a lottery ticket. The more pages you have the more chances you have at ‘winning’ that next customer.

We have found success attributes to Frequency vs. Customer Acquisitions.

Set the expectations for your customers by allowing your blog to develop a habit or routine. I.e. Every Friday at 3pm. This allows the customer to read-to-a-rhythm and gives them something to look forward to.

Become a thought leader.

Say something new or something old in a new way. By being the 1st to break news you will be rewarded by Google.

Breaking news online is anything you decide to share. So take a stand and let it all out. You’ll be pleasantly surprised with the results, we were.

#blog #Content #contentisking #contentmanagement

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