Here are the top China sports business news stories you need to know from this week: FIFA Expands in China with New Official Microsite and WeChat Account This week, FIFA launched its official FIFA WeChat account and a microsite in Mandarin, FIFAofficial.cn, as well as launching a special online campaign, FIFA World Cup Wish. The aim of these activations is for FIFA to deepen its online connection with Chinese fans and develop new ways of engaging with them. Read more on the F

Chinese football fans – Who are they?  They are a truly fascinating species, unique in many ways which set them apart from their counterparts in the West. 1.  PASSION The most telling contribution they make to their chosen team is their passionate and vocal support which rivals even European nights on the Kop.  Last Saturday I ventured out to watch Shanghai Shenhua under the new leadership of Nicolas Anelka.  Due to the atrocious standard of football I would normally have wis

Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s sporting wilderness.  Whether you are Barcelona, Manchester United, Liverpool or even Stockport County, the question is the same:  How do you convince 450 million Chinese internet users to follow your club? Having managed the Chinese fan bases of major sporting organizations around the world, Mailman have reviewed the China strategies of the world’