As featured in Peoples Daily online. Tencent Inc has established a fund of 5 billion yuan (US$760 million) to invest in the Internet, part of its open-platform strategy in the mobile and Internet sectors, China’s No. 1 dot-com firm said yesterday.The Shenzhen-based company aims to invest the fund within two or three years, mainly in online games, social networking, mobile Internet, e-commerce and new media. “Through the investment, we show our commitment to keeping an open st
Listening to current marketing principles today; one can easily become distracted in the multitude of social media channels and where the real value lies. One basic principle we’ve seen promoted and more often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the validity of this argument is actually very weak. The merits of a crowd – as defined by most dictionaries define it as ‘a collection of people’. Now although the logic behind communicating to a large
If today you’re not talking to a Chinese consumer seriously, with a dedicated channel push you are simply missing out on the biggest market opportunity since the gold rush. Yes that’s true and it’s time to really pay attention.Chinese represent almost a third of the worlds population, they speak a language more than anyone else and their coming to a city near you; with migration exploding in the past 5 years. Embrace it and they will also embrace you. Tom Peters keeps it ve
OK I’m going to keep this really simple – not to bore any of you. So without further ado; follow these steps. 1. When requiring registration or a collection of data – allow the user to perform the function first THEN request a form to be completed (ie: if you need a registered user to write content, have them write first, then ask for data) 2. Don’t distract the user UNLESS you want to. Keep the flashy banners to yourself as you may be hindering your main objective.
As feature in Fast Company. We are in quite the conundrum – to innovate NOW or face extinction. How many of you are facing the same question? If you’re based in Shanghai and focused on the outdoor media business, you’d be hard pressed to not consider your alternatives. For the competition are dropping like flies. In a country where the whole concept of storytelling (advertising) is still in its infancy, it’s a difficult decision to jump in and innovate when the basics are sti