#chinadigital

Chinese Sports Business Weekly | 11th May

Andrew Collins

May 11, 2018

Chinese Sports Business Weekly | 11th May

Here are the top China sports business news stories you need to know from this week: Zegna Launches Star Plan with Team China Ermenegildo Zegna Group has become a sponsor of China’s national football team. The Italian luxury menswear brand will launch a Rising Football Star Plan to help develop youth training across the country. Read more on Xinhuanet (Chinese) Mailman Take: Luxury brands engaging with sports organisations is a growing market trend. China’s teams can benefit

Denis Green

May 4, 2018

China Sports Business Weekly | 4th May

Here are the top China sports business news stories you need to know from this week: The NHL Returns to China The National Hockey League (NHL) will return to China this September for a pair of preseason games between the Boston Bruins and Calgary Flames making up the 2018 O.R.G. NHL China Games. The preseason games will take place in Shenzhen (15th) and Beijing (19th). Read more on the NHL official website (English) Mailman Take: Last year, the attendance for the NHL China Ga

China Sports Business Weekly | 27th April

Denis Green

Apr 27, 2018

China Sports Business Weekly | 27th April

Here are the top China sports business news stories you need to know from this week: FIFA Expands in China with New Official Microsite and WeChat Account This week, FIFA launched its official FIFA WeChat account and a microsite in Mandarin, FIFAofficial.cn, as well as launching a special online campaign, FIFA World Cup Wish. The aim of these activations is for FIFA to deepen its online connection with Chinese fans and develop new ways of engaging with them. Read more on the F

Apr 24, 2018

How Does Douyin Fit into Sports Brand’s China Strategy?

What is Douyin? Douyin is a mobile-based 15-second video platform that’s gained massive popularity in China over the last year. It currently has over 100 million registered users and its 66 million daily active users rack up over 1 billion video views every day. Originally launched in 2016 by Chinese technology company Bytedance Inc. Douyin received a large investment from news platform Toutiao (also a ByteDance company) early in 2017 and has also been launched in other parts

China Sports Business Weekly | 13th April

Andrew Collins

Apr 13, 2018

China Sports Business Weekly | 13th April

Here are the top China sports business news stories you need to know from this week: CCTV Confirms Broadcasting Deal with the LFP China Central Television (CCTV) has officially obtained the broadcasting rights in China for Ligue 1. Starting from the remainder of the 2017/18 season until 2020/21, the deal was finalised by the French Professional Football League (LFP), along with beIN SPORTS. Read more on XinhuaNet (English) and WeChat (Chinese) UnionPay Sponsors International

China Sports Business Weekly | 16th March

Andrew Collins

Mar 16, 2018

China Sports Business Weekly | 16th March

Here are the top China sports business news stories you need to know from this week: FIFA Lands in China This week, FIFA announced its first official digital presence in China on Weibo – the country’s largest social media platform with 392 million monthly active users. To kick off its arrival in China, the official @FIFA account created a 2018 FIFA World Cup interactive campaign called ‘Pass the Ball’ to engage Chinese fans. Read more on FIFA Official Website (English) Mailma

China Sports Business Weekly | 9th March

Andrew Collins

Mar 9, 2018

China Sports Business Weekly | 9th March

Here are the top China sports business news stories you need to know from this week: Germany Sign NetEase as Exclusive Media Partner NetEase has become the German National Team’s exclusive online media partner for the 2018 FIFA World Cup, following on from signing the same deal with the French National Team. This official partnership will allow NetEase to access the personality rights of players among other exclusive rights. Read more on EastDay Sports (Chinese) Mailman Take:

China Sports Business Weekly | 23rd February

Denis Green

Feb 23, 2018

China Sports Business Weekly | 23rd February

For the past week, China has been celebrating and welcoming in the Year of the Dog. Despite these celebrations, we’ve picked the top sports business news stories from the past 7 days. Alibaba Teams Up with Renault’s F1 Team The Renault Formula One team have announced a partnership with Alibaba-owned Tmall for the upcoming 2018 season. The deal will see the Tmall’s logo displayed clearly on Renault’s new F1 race car. Read more on SportsPro Media (English) Mailman Take: Alibaba

Andrew Collins

Nov 21, 2017

Trending on Sina Weibo | 21st November

This series is to share the most the popular topics over the past 24 hours on digital. Here’s the top 3 topics from the past 24 hours. #chinadigital #William1121HappyBirthday# #MingXiVictoriaSecretFall# #ToOurInnocentHappyMemories# William Chan Wai-ting is a Hong Kong singer and actor. He has more than 24 million followers on Weibo. The hashtag celebrating his birthday has gotten over 760 million pageviews and 1.67 million engagement. Ming Xi is a Chinese fashion model and

Andrew Collins

Aug 23, 2017

Our 5 Rules of Talent Management

As the Chinese Sports market is maturing, more and more athletes are getting online in China. Three recent examples include Tom Brady, Cristiano Ronaldo and Lionel Messi. As competition for attention increases, so does the importance of the management of these personal brands. At Mailman, we strive to maintain the same core values across all of our clients. We refuse to settle for the typical client-agency relationship. We go further. Every partnership we enter into is a comm

Andrew Collins

Apr 29, 2017

What F1 Teams are doing online in China

Whilst Formula 1 is well established and still growing in China, it remains a somewhat niche sport in the shadow of both football and basketball. In recent years, the immense power of social media has been very evident, particularly in the rise of European football. To date, only three F1 teams have established official Weibo accounts and none have WeChat accounts. The lack of WeChat use should not be seen as a surprise, its role is far more centred around established fanbase

4 Things I Learned Shooting a Sample Episode

Andrew Collins

Apr 19, 2017

4 Things I Learned Shooting a Sample Episode

Yesterday, my colleague and I walked into a studio at around 4:00 PM to shoot a sample episode for our course, feeling excited about what was about to happen. A good 8 hours later, we got in a cab and left, feeling even more excited about what we’d learned. The main thing? There’s no such thing as “over-prepared”. You think you’ve done all the prep: the script, the crew, the equipment, coke and coffee… You’re ready to go. But then the shoot begins: your talent starts to stutt

Andrew Collins

Apr 14, 2017

China Sports Weekly Brief: April 14

Here are the top 10 Chinese sports business news stories that you need to know from this week: 1. Alisports raised RMB 1.2 billion in A series funding Apr 12, 2017 Alisports, the sports arm of Chinese e-commerce giant Alibaba, has landed a series A worth more than RMB 1.2 billion. The funding round, led by Yunfeng Fund (Jack Ma’s VC firm), puts Alisports’ valuation at RMB 7 billion. Other investors include Taiping Guofa (Suzhou) Capital Management and Shanghai Qianheng Ventur

How China is responding to the United Airlines Fiasco

Andrew Collins

Apr 12, 2017

How China is responding to the United Airlines Fiasco

Anger has spread throughout the world over the recent United Airlines passenger removal scandal. Dr David Dao, who is of Vietnamese descent, was chosen, supposedly at random, and forcibly removed from an overbooked flight, which he had already paid for and boarded. China’s reaction China’s netizens have not taken this lightly. It has sparked online tempers to a whole new level, with the memory of the death of a Chinese citizen at the hands of the French police still close to

Andrew Collins

Nov 17, 2016

The Race for China – Boxing

The Chinese sports industry is the fastest growing in the world. Their ambitions are lofty, with President Xi’s targets set at $5 trillion by 2025. The 200% increase in English Premier League viewing figures since their new contract with CCTV is an example of why Chinese fans are the most in demand in the world. Interest is not limited to viewers, however. For sports governing bodies, China represents an unprecedented opportunity to secure the future growth of their sport. Th

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