New York Fashion Week is one of the year’s biggest worldwide fashion events, and the fanfare is no different in China. With over 100 million people on Sina Weibo talking about the event and counting, it’s important for all brands to be part of the discussion. The main opportunity resides in owning and leading the discussion. 3 advantages to owning a hashtag page A new background at your disposal Make it relevant but remember, you’re in control. In this particular case, we wan