Here are the top China sports business news stories you need to know from this week: Dicos Delivers NBA Partnership The NBA (National Basketball Association) announced a deal with fast-food chain Dicos, making the Taiwan-based brand a marketing partner of NBA China. Dicos plan to engage fans with NBA-themed meals and family activities across its 2,500 outlets in China. They will also stage interactive fan events at this year’s NBA China Games, taking place on October 10 and 1

China Central Television (CCTV), the exclusive broadcaster of the 2018 FIFA World Cup in Mainland China, has officially announced the successful brands which bid for the tournament’s broadcast advertisement and sponsorship packages. The winners were announced at a ceremony held in Beijing on January 24th. There were two types of advertising opportunities: Top-tier partners and top-tier sponsors. The combined advertising fees of these brands amounted to approximately RMB 3.9 b