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  • Writer's pictureDenis Green

CCTV Announces 2018 FIFA World Cup Advertisers & Sponsors

China Central Television (CCTV), the exclusive broadcaster of the 2018 FIFA World Cup in Mainland China, has officially announced the successful brands which bid for the tournament’s broadcast advertisement and sponsorship packages. The winners were announced at a ceremony held in Beijing on January 24th.

There were two types of advertising opportunities: Top-tier partners and top-tier sponsors.

The combined advertising fees of these brands amounted to approximately RMB 3.9 billion, with prices for a Top Partner package starting at RMB 239 million and Sponsor packages at RMB 165 million.

As an official 2018 FIFA World Cup sponsor, Mengniu Dairy took the Top Partner advertising package in addition to buying a TV A Package obtained as an official World Cup sponsor, expected to cost RMB 500 million. Another FIFA World Cup sponsor, VIVO, acquired a TV A Advertising Package at RMB 239 million.

CCTV acquired all media rights to broadcast FIFA tournaments and matches from 2018-2022 in Mainland China as part of a five-year deal.

Top Partner advertising packages: 

  1. OPPO (smartphones)

  2. Shanghai GM (automotive)

  3. Great Wall Motors (automotive)

  4. Xiaomi (smartphones)

  5. Youxin (car trading platform)

Sponsor advertising packages: 

  1. Mercedes-Benz (automotive)

  2. Eastroc Super Drink (beverages)

  3. Mafengwo (online travel service provider)

  4. Lianjia (housing brokerage)

  5. Sharp (electronics)

  6. (online broker)

  7. FAW-Volkswagen (automotive)

  8. Dongfeng Motor (automotive)

  9. Tsingtao Beer (beer)

  10. Budweiser (beer)

Mailman is a sports digital consultancy and marketing platform and a leader in the China Sports Marketing industry. We help global rights holders, athletes, and leagues to build a successful business in China.

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