
China Sports Business Weekly | 26th April
Here are the top China sports business news stories you need to know from this week: Dicos Delivers NBA Partnership
The NBA (National Basketball Association) announced a deal with fast-food chain Dicos, making the Taiwan-based brand a marketing partner of NBA China. Dicos plan to engage fans with NBA-themed meals and family activities across its 2,500 outlets in China. They will also stage interactive fan events at this year’s NBA China Games, taking place on October 10 and 1