Here are the top China sports business news stories you need to know from this week: Dicos Delivers NBA Partnership The NBA (National Basketball Association) announced a deal with fast-food chain Dicos, making the Taiwan-based brand a marketing partner of NBA China. Dicos plan to engage fans with NBA-themed meals and family activities across its 2,500 outlets in China. They will also stage interactive fan events at this year’s NBA China Games, taking place on October 10 and 1

Here are the top China sports business news stories you need to know from this week: Bundesliga Clubs Sign MOU to Develop Grassroots Football in China  FC Schalke 04, Borussia Dortmund and Borussia VfL 1900 Mönchengladbach have shown commitment to developing football in the Jiangsu region as part of the 30-year cooperation between the clubs and Jiangsu Province. Read more on Dongqiudi (Chinese) Mailman Take: This is another move which highlights the unique approach of Bundesl

Here are the top China sports business news stories you need to know from this week: Joint Membership Launch for Tencent Sports & Manchester City Tencent Sports has teamed up with English Premier League champions Manchester City FC to launch a joint membership and further engage Tencent customers with the football club’s Chinese fans. This new partnership aims to provide an abundance of exclusive offers and benefits to members. Read more on Tencent Sports (Chinese) Mailman Ta

Here are the top China sports business news stories you need to know from this week: FIFA Lands in China This week, FIFA announced its first official digital presence in China on Weibo – the country’s largest social media platform with 392 million monthly active users. To kick off its arrival in China, the official @FIFA account created a 2018 FIFA World Cup interactive campaign called ‘Pass the Ball’ to engage Chinese fans. Read more on FIFA Official Website (English) Mailma

China Central Television (CCTV), the exclusive broadcaster of the 2018 FIFA World Cup in Mainland China, has officially announced the successful brands which bid for the tournament’s broadcast advertisement and sponsorship packages. The winners were announced at a ceremony held in Beijing on January 24th. There were two types of advertising opportunities: Top-tier partners and top-tier sponsors. The combined advertising fees of these brands amounted to approximately RMB 3.9 b

Here are the top China sports business news stories you need to know from this week: Nike Named Most Influential Brand in China According to the 2017 Top 50 Most Influential Sports Brands in China report, Nike ranked 1st ahead of the Chinese Basketball League and Chinese Super League. Chinese sports brands such as Anta, XTEP, and Li-Ning also made the top 10. The criteria included brand awareness, reputation, market share, and other key brand influence indexes. Read more on D

Different country, different customers, different rules for SEO. Master 3 of these basic rules today. 1. Don’t lose face. You know the short descriptions below the website titles you get in your results page? They’re called metatags. Google hates them and lowered their importance to zero in the page results rankings. It also automatically generates them from your content. Baidu, on the other hand, loves them. And will show users exactly what you typed in. So make sure you giv