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China Sports Business Weekly | 15th March

Mar 15, 2019

China Sports Business Weekly | 15th March

Here are the top China sports business news stories you need to know from this week: MORE Sports Lands in China Sports lifestyle media platform, MORE Sports, has officially entered the Chinese market with a grand launch event featuring basketball star Kevin Garnett and many local celebrities. MORE Sports is tailored for Chinese sports fans and the app showcases lifestyle and behind-the-scenes stories of popular NBA and CBA stars, ranging from cooking to fashion, music and mor

China Sports Business Weekly | 1st March

Denis Green

Mar 1, 2019

China Sports Business Weekly | 1st March

Here are the top China sports business news stories you need to know from this week: Nike Sponsors Tencent’s LPL US sports apparel giant Nike has officially signed a 4-year sponsorship deal with Tencent for its League of Legends Pro League (LPL), becoming one of the lead partners of the top esports league. Nike will reportedly pay around $7.5 million a year for the apparel rights to all 16 LPL clubs. Read more on Lanxiong Sports (Chinese) and SportsPro (English) Mailman Take:

China Sports Business Weekly | 26th October

Denis Green

Oct 26, 2018

China Sports Business Weekly | 26th October

Here are the top China sports business news stories you need to know from this week: Bundesliga Clubs Sign MOU to Develop Grassroots Football in China FC Schalke 04, Borussia Dortmund and Borussia VfL 1900 Mönchengladbach have shown commitment to developing football in the Jiangsu region as part of the 30-year cooperation between the clubs and Jiangsu Province. Read more on Dongqiudi (Chinese) Mailman Take: This is another move which highlights the unique approach of Bundesl

China Sports Business Weekly | 31st August

Denis Green

Aug 30, 2018

China Sports Business Weekly | 31st August

Here are the top China sports business news stories you need to know from this week: FIBA Signs Global Partnership with Ganten FIBA, the International Basketball Federation, has announced a global partnership with Ganten, Asia’s leading mineral water supplier. The partnership will help Shenzhen-based Ganten build its brand as it expands into new markets worldwide and strengthens links between FIBA and China’s business sector ahead of next year’s FIBA Basketball World Cup in C

China Sports Business Weekly | 17th August

Denis Green

Aug 17, 2018

China Sports Business Weekly | 17th August

Here are the top China sports business news stories you need to know from this week: Joint Membership Launch for Tencent Sports & Manchester City Tencent Sports has teamed up with English Premier League champions Manchester City FC to launch a joint membership and further engage Tencent customers with the football club’s Chinese fans. This new partnership aims to provide an abundance of exclusive offers and benefits to members. Read more on Tencent Sports (Chinese) Mailman Ta

China Sports Business Weekly | 22nd June

Denis Green

Jun 22, 2018

China Sports Business Weekly | 22nd June

Here are the top China sports business news stories you need to know from this week: iQiyi Becomes Home of Golf in China Chinese OTT platform iQiyi has secured coverage to all four of men’s golf’s major tournaments after picking up rights to the US Open in China, adding to its rights to stream The Masters, The Open and PGA Championship. Read more on Sohu (Chinese) and SportsPro (English) Mailman Take: Compared to Tencent Sports and PPTV Sports, who are competing for the very

Denis Green

Jun 1, 2018

China Sports Business Weekly | 1st June

Here are the top China sports business news stories you need to know from this week: Alibaba’s Youku Obtains New Media Rights to FIFA World Cup™ China Central Television (CCTV) has welcomed its second official FIFA World Cup™ New Media partner, Alibaba’s video platform Youku. Chinese fans will enjoy high-definition live streaming of all 64 matches on the Youku website and mobile app. As a strategic partner of Youku Smart TV, Hisense was also able to get the OTT broadcast righ

China Sports Business Weekly | 27th April

Denis Green

Apr 27, 2018

China Sports Business Weekly | 27th April

Here are the top China sports business news stories you need to know from this week: FIFA Expands in China with New Official Microsite and WeChat Account This week, FIFA launched its official FIFA WeChat account and a microsite in Mandarin, FIFAofficial.cn, as well as launching a special online campaign, FIFA World Cup Wish. The aim of these activations is for FIFA to deepen its online connection with Chinese fans and develop new ways of engaging with them. Read more on the F

China Sports Business Weekly | 20th April

Denis Green

Apr 20, 2018

China Sports Business Weekly | 20th April

Here are the top China sports business news stories you need to know from this week: Trophée des Champions Lands in China After their recent agreement with CCTV, the French Football League (LFP) has now reached a six-year deal with Kaisa Culture Sports and Tourism Group to stage the Trophée des Champions in Shenzhen. Read more on WeChat (Chinese) and SportsPro (English) Formula One to Open Office in China As part of their long term growth strategy and localisation within Chin

China Sports Business Weekly | 16th March

Andrew Collins

Mar 16, 2018

China Sports Business Weekly | 16th March

Here are the top China sports business news stories you need to know from this week: FIFA Lands in China This week, FIFA announced its first official digital presence in China on Weibo – the country’s largest social media platform with 392 million monthly active users. To kick off its arrival in China, the official @FIFA account created a 2018 FIFA World Cup interactive campaign called ‘Pass the Ball’ to engage Chinese fans. Read more on FIFA Official Website (English) Mailma

China Sports Business Weekly | 2nd March

Andrew Collins

Mar 2, 2018

China Sports Business Weekly | 2nd March

Here are the top China sports business news stories you need to know from this week: Messi Becomes Brand Ambassador for Mengniu Chinese dairy giant Mengniu Group continue to make significant moves this year, signing up Barcelona and Argentina star Lionel Messi as their brand ambassador. This news follows their recent appointment as an official sponsor for the 2018 FIFA World Cup. Read more on Sohu (Chinese) Zou Shiming Awarded Top Honour by WBC Chinese boxing star Zou Shiming

China Sports Business Weekly | 16th February

Denis Green

Feb 16, 2018

China Sports Business Weekly | 16th February

Here are the top China sports business news stories you need to know from this week: Soccerex and Mailman Announce Partnership Soccerex, a leading provider of business events for the global football community, has signed a partnership with Mailman, that will see the leading Chinese sports digital consultancy and marketing platform act as the Official China Marketing Partner for the inaugural Soccerex China event this April in Zhuhai. Read more on Soccerex (English) Mailman Ta

China Sports Business Weekly | 24th November

Andrew Collins

Nov 24, 2017

China Sports Business Weekly | 24th November

Here are the top sports business stories you need to know from this week: Alibaba Cloud Presents World Club Cup Alibaba Group has agreed to a multi-year deal with FIFA for its Alibaba Cloud brand to become the presenting partner of the Fifa Club World Cup until 2022. This agreement will help promote Alibaba Cloud to a worldwide audience. Alibaba Cloud will also design and provide the competition’s Most Valuable Player award. Read more on Soccerex (English) Mailman Take: Chine

Andrew Collins

Mar 7, 2017

Mobike vs Ofo: a bike-sharing battle

China is revolutionising bike-sharing. Traditionally, bike-sharing services have centred around designated pick-up and drop-off stations, however, this is no longer the norm in China. Numerous companies have realised the advantages that modern widespread smartphone usage provides and are changing the way people hire bikes. If you take a short walk around any of China’s major cities you will pass tens of brightly colours bikes littering the pavements which can be rented simply

Andrew Collins

Jan 27, 2011

QQ Parent Is Buying Up

As featured in Peoples Daily online. Tencent Inc has established a fund of 5 billion yuan (US$760 million) to invest in the Internet, part of its open-platform strategy in the mobile and Internet sectors, China’s No. 1 dot-com firm said yesterday.The Shenzhen-based company aims to invest the fund within two or three years, mainly in online games, social networking, mobile Internet, e-commerce and new media. “Through the investment, we show our commitment to keeping an open st

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