China Sports Business Weekly | 16th February
Updated: Jun 19, 2019
Here are the top China sports business news stories you need to know from this week:
Soccerex and Mailman Announce Partnership
Soccerex, a leading provider of business events for the global football community, has signed a partnership with Mailman, that will see the leading Chinese sports digital consultancy and marketing platform act as the Official China Marketing Partner for the inaugural Soccerex China event this April in Zhuhai. Read more on Soccerex (English)
Mailman Take: 2018 is set to be China’s busiest year yet for international sports forums coming to the East. The importance of understanding China and its sports industry has become more apparent with football clubs, brands, and organisations setting up offices and local partnerships/representatives. These forums present the ideal opportunity for industry experts from China and the West to meet, learn, and share insights about the present and future.
Dalian Wanda Group Sells Stake in Atletico Madrid
Wanda has agreed to sell a 17 per cent stake in Atletico de Madrid to Quantum Pacific Group, the latest move by the Chinese conglomerate to reduce its debt. In 2015, Wanda bought a 20 per cent stake in the football club for $52 million, this marked the first time a Chinese company had invested in a top-level European football club. Read more on the SCMP (English)
Spanish broadcaster Mediapro has closed the sale of 54 per cent of its capital to Chinese investment fund Orient Hontai Capital, which first agreed to buy a majority stake in the company for $1 billion back in October 2017. Through acquiring a majority stake in the company for $931 million, it gives Mediapro an overall value of almost $2 billion. Read more on Soccerex
United Soccer League Club Phoenix Rising FC Brings Advantage Sports Union On Board
Advantage Sports Union bought a 30 per cent share in Phoenix Rising, making them the first ever American professional soccer club with investment from China. Read more on Tencent Sports
Kris Wu to Participate in NBA All-Star Celebrity Game
Kris Wu, a Chinese Canadian actor, singer and music producer, will take part in the 2018 NBA All-Star Celebrity Game, making it his third consecutive appearance. Read more on NBA
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Mailman is a leading China sports digital and marketing platform. We help global rights holders, athletes and brands build a successful business in China.