NBA upgrades China Mobile contract; WTT enters the Migu-verse; EDG trends following Worlds title

China’s Olympic hockey guarantee; European Chamber’s sports forum, WTT’s Li-Ning extension

Shanghai F1 ❌; China gets its ⛸️⛸️ on; CCTV’s 2️⃣4️⃣/7️⃣ Olympics

NBA gets fit 🏀; Spectators for Beijing ⛷️; UFC hits the road 🛣️

Governments to the rescue; Mid-Autumn Creatives; Douyin’s new limits

Gaming policy stuns industry; National Games lures sponsors; Online population reaches 1B

China loses esports Worlds, UFC prepares China’s Olympians, Migu completes big 5

Football’s new 🏠; Beijing 2022’s ⭐; Bilibili’s record 📈

Evil Geniuses’ expansions, Western brand donations, Olympic Games engagements

iQiyi Sports lands Premier League rights, Beijing Olympics venues near completion, BVB concludes another successful virtual China tour.

Xiaohongshu in Tokyo, OPPO’s sports spree, Tencent’s troubles

Endeavor & Mailman, Zhou’s F1 debut, NBA gets musical

NHL delivers online Street Hockey Program, the CFA plans China Youth League, Sunac and Harbin Sport University collaborate.

Key learnings and takeaways from the SportsPro Hackathon, focusing on the triple bottom line.

The ePremier League expands to China, Chinese Super League opening game welcomes 30K fans

Mailman appoints Asia-Pacific veteran Duncan Pointer as Managing Director of its APEC division