Liverpool FC in China – 300,000 followers and counting

Monday 3rd September was a big day for Liverpool Football Club. The official LFC Sina Weibo page hit a significant milestone. In just over a year the page has amassed 300,000 fans with one thing in common….they are passionate about Liverpool FC.

6 months on from overtaking Manchester United as the top Premier League football club on SINA Weibo back in December, Liverpool FC’s China presence has gone from strength to strength, now with live match updates, weekly competitions and live fan events across three cities, uniting fan groups in Beijing, Shanghai and Guangzhou.

With the support of key partners (Carlsberg and Warrior Sports) the club is ever increasing its connection with Chinese fans, most notably with launch of an official China online store. No more do fans have to pay the astronomical shipping costs that come with ordering online from the UK. Alongside the launch of the new kit from Warrior Sports, the LFC brand is expanding rapidly in China’s ever changing online world, they have reached out to the Chinese like never before.

The question is: what next for the club? They may be going through a rough patch on the pitch, but this is most certainly not the case in the Far East. What is clear is that the next time Liverpool FC decide to visit China, they will be greeted by a vast mass of loyal fans, ready to recreate the Anfield atmosphere in a stadium 5,800 miles away from Merseyside.