Back in December 2016 when we relaunched the Newcastle United website, we were determined to ensure the platform met the standards of a...

As Europe’s leading digital strategy agency specialising in sport, Seven League has now been working in esports for two years and in...

It was an inauspicious start to a love affair. Saturday 30th March, 1985. Aston Villa at home. Lost 2-0. But the course of true love...

This week saw the great and good of the world's social media development community gather in San Jose for Facebook's annual developer's...

The Premier League have launched their first ever ad campaign showcasing their community programme, Premier League Primary Stars, which...

As the BBQ fired up and tens of thousands of people tried to get used to the crushing reality that Austin no long “does” Uber (hello,...

We were thrilled this week when Seven League's work to relaunch Newcastle United's website was shortlisted for a Sports Technology Award,...

Barcelona's remarkable comeback against Paris St Germain in the UEFA Champions League this week was the stuff of dreams and the digital...

An issue that major sports brands face is that while they may dominate in their core market, their major growth opportunities lie...

#FOMO. To spell it out, this is the Fear of Missing Out... a trend that has popped up on our radars once more - much like the undead - as...

I was recently with a leading football team discussing the content they produce for their website. When I suggested they consider not...

Good news: Manchester City Football Club are holding a hack event in late July where they'll be giving participants access to a ton of...

For the love of God, please please please don't take social media numbers on face value. Come on people, it's not like this stuff just...

At Seven League we pride ourselves on analysing the tiny details and unearthing the key insights and trends that inform digital strategy...

Last week saw West Ham United sign FIFA16 player Dragonn as the club took the same route into eSports as VFW Wolfsburg, who added their...

Leicester City’s fairytale victory in this year’s Premier League is almost without precedent in modern sport, as is their rise in...

Over the course of recent client projects for global football brands, we noticed a sudden increase in website traffic from Sudan; enough...

Our favourite projects include fans, innovation and content creation that delivers business benefit which is why last week's...

The NBA is the first professional sports league to have more than ‘1bn likes’ across its global social media accounts says the league’s...

Entries for the BT Sports Industry Awards just closed. The Sports Technology Awards' closing date is the end of the month and I’m...