Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s sporting wilderness.  Whether you are Barcelona, Manchester United, Liverpool or even Stockport County, the question is the same:  How do you convince 450 million Chinese internet users to follow your club? Having managed the Chinese fan bases of major sporting organizations around the world, Mailman have reviewed the China strategies of the world’

People often ask me the same 2 questions. 1. What exactly is a Chinese Social Media strategy? 2. Has anyone ever told you look like a slightly less attractive Ben Affleck? Believe it or not, this article discusses the former. “I couldn’t find a silver tie” Having spent the best part of my mature years with Mailman I say companies fall under the following 3 scenarios: The first:  China 101 Get involved. They are making a commitment to China and are now looking to navigate thro