Here are the top China sports business news stories you need to know from this week: Tencent Signs Strategic Partnership with MLB Major League Baseball (MLB) and Chinese tech giant Tencent have announced a wide-ranging partnership that includes live-streaming 125 games and exclusive carriage of Jewel Events such as the All-Star Game and World Series. Read more on Tencent (Chinese) and CNN (English) Manchester United Partners with Ping An Ping An Bank has become the Official R

Here are the top China sports business news stories you need to know from this week: FIFA Lands in China This week, FIFA announced its first official digital presence in China on Weibo – the country’s largest social media platform with 392 million monthly active users. To kick off its arrival in China, the official @FIFA account created a 2018 FIFA World Cup interactive campaign called ‘Pass the Ball’ to engage Chinese fans. Read more on FIFA Official Website (English) Mailma

Here are the top China sports business news stories you need to know from this week: Soccerex and Mailman Announce Partnership Soccerex, a leading provider of business events for the global football community, has signed a partnership with Mailman, that will see the leading Chinese sports digital consultancy and marketing platform act as the Official China Marketing Partner for the inaugural Soccerex China event this April in Zhuhai. Read more on Soccerex (English) Mailman Ta

China Central Television (CCTV), the exclusive broadcaster of the 2018 FIFA World Cup in Mainland China, has officially announced the successful brands which bid for the tournament’s broadcast advertisement and sponsorship packages. The winners were announced at a ceremony held in Beijing on January 24th. There were two types of advertising opportunities: Top-tier partners and top-tier sponsors. The combined advertising fees of these brands amounted to approximately RMB 3.9 b

Here are the top China sports business news stories you need to know from this week: Nike Named Most Influential Brand in China According to the 2017 Top 50 Most Influential Sports Brands in China report, Nike ranked 1st ahead of the Chinese Basketball League and Chinese Super League. Chinese sports brands such as Anta, XTEP, and Li-Ning also made the top 10. The criteria included brand awareness, reputation, market share, and other key brand influence indexes. Read more on D

Wait, what on earth is drone racing? Naturally, you’ve have heard of drones, those unmanned flying things that make that irritating buzzing noise. Generally, we hear about them in the context of photography or as the future of delivery services, but sports? Surely not. Drone racing started in Australia in 2014 and first gained widespread recognition when a race video went viral on social media. FPV (first-person view) drone racing involves pilots, equipped with video goggles,

After two years of development, the Tencent Sports APP is the industry standard. It has the highest number of users and the most daily active users of all sports media apps across both iOS and Android devices. The partnership with ESPN means that Tencent Sports can deliver the latest and most comprehensive news from all global sports. For the Red Card 2017, we asked Ewell Zhao, General Manager of Tencent Sports Operations to provide ‘A word from the experts’. Below is the ful

NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased his Weibo followers from a mere 16,000 to an impressive 220,000 in the past 5 days.  How did he do it? Before the New York Knicks recruited him at the end of December, Lin was unemployed. His contract, potentially worth nearly $800,000, was not even guaranteed until last Tuesday afternoon. So for the past six weeks, Lin, 23, has been sleepi