• Andrew Collins

Crystal Palace and Dongqiudi: What it Means

Updated: May 27, 2019


Who are Dongqiudi?

Dongqiudi, established in 2003, is a platform for Chinese football fans to create communities and follow their favourite clubs from around the world, providing access to exclusive content and video. Backed by Suning group (majority stakeholders in Inter Milan), it is widely considered the number 1 football app in China having accumulated 30 million downloads and boasting over 3 million daily active users. As well as this, several premier league clubs have agreed partnerships with Dongqiudi in a bid to increase their online presence in China through the platform.

What the deal means:

  1. DQD has ambitions of growth in China through recognition and visibility in the EPL. This deal reaffirms the status of European football leagues and the role they play in Chinese fan behaviour.

  2. With this being the first season Premier League teams can have sponsors on their sleeves, the deal paves the way for future sponsorship deals for Chinese brands who can’t afford full shirt deals.

  3. In the near future, sports apps will begin to challenge the mainstream media in the production of exclusive content and live broadcast options in China.

  4. The deal reinforces Crystal Palace’s link to China and which began when Chinese player, Fan Zhiyi, played for the club. This connection will be useful in future when they make a more comprehensive push into the Chinese market.

  5. This could be the start of more sponsorship deals with Chinese companies as clubs look to gain a headstart in the Chinese market.



Mailman is a digital sports marketing consultancy and technology company. We help global rights holders, athletes, and leagues to build a successful business in China.

#Dongquidi #sportsbusinesschina #China #FootballinChina #EPL #chinesefootballapps #SportsMarketingChina #sport #crystalpalace #CPFC #premierleague #sponsorship #ChinaSport

0 views

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


(+65) 9638 0071
Janna@mailmangroup.com

Los Angeles

Gideon Clark
 

+1 216 456 7782 

gideon@mailangroup.com

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

  • Instagram - White Circle
  • Facebook - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle
  • WechatIMG12273
  • weibo-social-logo
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

© 2020 MAILMAN GROUP