Who are Dongqiudi? Dongqiudi, established in 2013, is a platform for Chinese football fans to create communities and follow their favourite clubs from around the world, providing access to exclusive content and video. Backed by Suning group (majority stakeholders in Inter Milan), it is widely considered the number 1 football app in China having accumulated 30 million downloads and boasting over 3 million daily active users. As well as this, several premier league clubs have a

Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s sporting wilderness.  Whether you are Barcelona, Manchester United, Liverpool or even Stockport County, the question is the same:  How do you convince 450 million Chinese internet users to follow your club? Having managed the Chinese fan bases of major sporting organizations around the world, Mailman have reviewed the China strategies of the world’

Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the number of Chinese Sports fans, there is no time like the present to invest in a China strategy. Now is the time to build an online presence in China or you may lose out to those clubs who took advantage of this opportunity. The Chinese love for Football runs deep.  More surprisingly their passion for top European leagues far exceeds their int