Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s sporting wilderness.  Whether you are Barcelona, Manchester United, Liverpool or even Stockport County, the question is the same:  How do you convince 450 million Chinese internet users to follow your club? Having managed the Chinese fan bases of major sporting organizations around the world, Mailman have reviewed the China strategies of the world’

NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased his Weibo followers from a mere 16,000 to an impressive 220,000 in the past 5 days.  How did he do it? Before the New York Knicks recruited him at the end of December, Lin was unemployed. His contract, potentially worth nearly $800,000, was not even guaranteed until last Tuesday afternoon. So for the past six weeks, Lin, 23, has been sleepi

This article is relevant for those marketing to Chinese Australians, Chinese abroad and understand Chinese social media activity. When reviewing statistics across China and Australia social media activity the most obvious result to really stand out is the volume of Chinese whom prefer to micro blog about their lives. This graph presented below is a illustration of statistics found reading the Harvard business review.  It presents a telling cultural phenomenon of online sharin

Taobao, China’s largest online retail website had recorded a whopping 370 million users in 2010, a 35 percent year-on-year increase from 2009. It will rank third if it were a country, falling just behind China and the U.S. The e-commerce giant currently has over 800 million product listings and receives more than 50 million unique visitors each day. The statistics are impressive and Taobao has surely come a long way to reach today’s success. Although eBay had the headstart in

If today you’re not talking to a Chinese consumer seriously, with a dedicated channel push you are simply missing out on the biggest market opportunity since the gold rush.  Yes that’s true and it’s time to really pay attention.Chinese represent almost a third of the worlds population, they speak a language more than anyone else and their coming to a city near you; with migration exploding in the past 5 years.  Embrace it and they will also embrace you. Tom Peters keeps it ve

When reviewing statistics in China it’s very easy to become engrossed in quantifying a accurate number for a domestic strategy.  The advantage online offers is simply ‘no barriers to locations’ and by far offers the easiest form of entry.  Talk to Mailman how we’ve supported clients with an online entry strategy seeing immediate sales.The introduction of the “one-child campaign” in the 1970s helped to reduce fertility rate considerably. Together, with the decrease in mortalit

As featured in McKinsey Quarterly: Asia’s emerging markets are poised for explosive digital growth. The region’s two largest economies—China and India—already boast some 500 million Internet users, and we forecast nearly 700 million more will be added by 2015 (Exhibit 1). Other emerging Asian nations have the potential to grow at a similarly torrid pace. We estimate that within five years, this billion-plus user market may generate revenues of more than $80 billion in Interne

Statistics have showed us that the International Chinese community are so very closely aligned with their mother land.  You will experience an immediate benefit with Chinese in your country (USA / Europe) as a result of making a commitment in China.  Things you should consider include: Chinese all over the world participate in Chinese mainland social forums They talk a lot They share each others experiences The families are close with mainland relations Mandarin is the no.1 s