Just what does Mailman do?  It’s a question we get asked a lot and although it should be simple – it’s just not.  We sell social media but our service goes well beyond providing a turn-key- pack-the-box-and-go solution.  It runs deep into our DNA, it drives us, it makes us become better people and we strive to make our projects work better than anyone (we also make our clients happy). A short summary of what drives us to success read below. For American Airlines – We are buil

Taobao, China’s largest online retail website had recorded a whopping 370 million users in 2010, a 35 percent year-on-year increase from 2009. It will rank third if it were a country, falling just behind China and the U.S. The e-commerce giant currently has over 800 million product listings and receives more than 50 million unique visitors each day. The statistics are impressive and Taobao has surely come a long way to reach today’s success. Although eBay had the headstart in

Roaming though one of the many Shanghai shopping malls one could not help but wonder where everyone was? The place was empty, populated with the low paid workers tirelessly keeping it clean. Meanwhile, a few fiber-optic wires away, a booming mall was busy catering to the 250m+ customers enjoying a hassle free shopping experience. That mall was Taobao. Whether it be a casual or luxury shopper–intellectuals (refined, less brand focused), followers (doing just that), lovers (big

Tackling China’s online e-commerce market can be a daunting experience.  It’s our job at Mailman to ensure this transition is smooth and ultimately successful.  Our recent experience tells us the immediate opportunities available through major Chinese online malls such as TaoBao have never been more promising.The following outlines a guide as to the Mailman 3 step process for a successful online e-commerce integration. 1.  Identify your market. – We complete a review of the a

Or as I like to call it ‘ePR 4 ROI 4 EVA’… As the spread of peer to peer referral blossoms to galactic proportions; companies are aggressively considering online PR alternatives.  Progressive consumer driven brands are certainly attacking head on, yet at what accountability?  The challenge marketers need to address is how to turn those positive online conversations into a tangible return. Recently we (at Mailman) have taken the time to really study the effectiveness and like