With more than 720 million Chinese internet users, or “netizens”, China has become the largest social media market in the world. The proliferation of China’s social media for the past decade may not seem that surprising given its population and growing economy. Even with the strict implementation of Internet usage by the Chinese government, Chinese netizens are some of the most active users in the world, spending an average of 2.8 hours a day online via their mobile devices.

We’re here at last….. I can now reveal Mailman’s favorite campaign of the last 5 years… VW Fox – “Planeta Terra” Twitter Zoom As official sponsor of the popular Sao Paolo music festival ‘Planeta Terra’, ‘Volkswagen’ saw a great opportunity to drive consumer interest in the launch of their new car, the Fox. As the festival had sold out in a very short space of time, the one thing the youth of Brazil wanted….was tickets! Objective To come up with a highly targeted, innovative a

Check out the new and improved Mailman Facebook Page. We will be keeping you up to date with all the latest Mailman news, photos and videos…..and if you’re lucky, maybe even a song or two! You will also be able to access the Mailman blog on Facebook and give us your feedback. #Mailman #Content #youtube #Socialnetworks #chinesesocialmedia #ChinaSNSsites #China #OnlineMarketing #blog #socialmedia #facebook #news #videos #Blogs #photos

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 2. Old Spice – The Man Your Man Could Be Objective To create a video campaign promoting the new ‘Old Spice’ body wash products. To come up with an initial video which had the potential to attract millions of viewers, driving the ‘Old Spice’ brand. To create a buzz on Social Media sites so that the videos would be shared all over the Internet. Concept Old Spice came up

Forgive me father for I have sinned… It has been 2 years since my last confession. When I first began using social media (Facebook to be precise), it was all just one big game.  All my friends were using it and I wasn’t going to be the odd one out. As I was starting up an events business on the side, I saw Facebook as a great tool to help with promotions and marketing. I’m sure you are familiar with the egotistical Social Media maniac who collects followers and friends in ord

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA – Designated Driver Campaign Watch video here… Objective To create a Public Service Announcement which really sticks in the memory. To really connect with viewers in a way that the most PSA’s fail to do. To create a wave of realization about the dangers of Drink Driving which would spread all over cyberspace. Concept The Texas Department of Transpo

Joe Wong is taking the USA by storm just now as his comical satire based on his own ‘Chinese’ experience is definitely worth watching.  For a taste I encourage you to check out a recent speech he made at a leading Media industry gala dinner. Watch for the line about reasons one should speak both Chinese and English. See it here. Joe Wang #youtube

In addition to the obvious ‘ban’ on facebook/twitter/youtube in China; dozens of other blogs run by some of China’s most outspoken critics have gone silent, along with at least one Twitter-like social networking service. The below article was featured in DigitalTrends.. China is well-known for running the most extensive (and one of the most repressive) Internet censorship regimes on the planet…and the world may have another example of China’s stance regarding free speech on t

Statistics have showed us that the International Chinese community are so very closely aligned with their mother land.  You will experience an immediate benefit with Chinese in your country (USA / Europe) as a result of making a commitment in China.  Things you should consider include: Chinese all over the world participate in Chinese mainland social forums They talk a lot They share each others experiences The families are close with mainland relations Mandarin is the no.1 s