Over the coming weeks I’ll be sharing the top 5 social media campaigns from the last 5 years.  To begin with we feature number 5.  Read more… #5 – T-Mobile – Life’s For Sharing Objective To create a series of flash mobs promoting the idea of sharing via your mobile phone. To reach millions of people via Youtube. To create such a buzz that viewers would share the videos with everyone and maybe even produce copycat videos of their own. Concept T-Mobile decided to use Flash Mobs

People often ask me the same 2 questions. 1. What exactly is a Chinese Social Media strategy? 2. Has anyone ever told you look like a slightly less attractive Ben Affleck? Believe it or not, this article discusses the former. “I couldn’t find a silver tie” Having spent the best part of my mature years with Mailman I say companies fall under the following 3 scenarios: The first:  China 101 Get involved. They are making a commitment to China and are now looking to navigate thro

Science can play its role in shaping your online strategy.  A viral hit is what all marketers aim for, yet so few campaigns take into account the key forces needed to create your best chance for viral propensity.  If you can apply Mailman’s 5 Factors to Viral propensity to your campaign you will give yourself the best chance at viral success. Let’s begin… with this image in mind. 5 Forces for Viral Propensity 1. Media – You must ask yourself ‘what about our online initiative

Looking for a sales lead to be driven online? Through our unique insight, research and client experience we’ve collected a list of the top most applicable tools (or tricks) you can use when driving online conversions. Too many companies spend big dollars on creating a  highly ‘attractive’ website to position their brand or product in the most desirable way.  However before the implementation of any great website spare a thought towards your objectives and how best the web des

Faster than a speeding bullet, more powerful than a locomotive, able to leap tall men in a single bound, look, up in the sky, it’s AFL footy. In what is bigger than any religion Down Under, AFL Football is making a surprise inroad in the world’s most populous country, leaving major codes like the NFL for dead. 2010 saw China play host to Australia’s biggest sporting code as the Melbourne Demons played the Brisbane Lions in what became a thrilling encounter in Shanghai. What e

Tackling China’s online e-commerce market can be a daunting experience.  It’s our job at Mailman to ensure this transition is smooth and ultimately successful.  Our recent experience tells us the immediate opportunities available through major Chinese online malls such as TaoBao have never been more promising.The following outlines a guide as to the Mailman 3 step process for a successful online e-commerce integration. 1.  Identify your market. – We complete a review of the a

The digital environment today has become so awash with mindless copies and stereotypes of other major web players that the consumer simply ignores you. The single most important factor you can invest in capturing your customer’s attention is finding a ‘novel’ way of doing it. What ever you’re selling, talking about, building or sharing, make the experience fundamentally different to how it’s done now, and you can expect a flurry of interest. Whilst the web offers a multitude

How many of the 400 million online Chinese are you currently selling too? What types of Chinese luxury consumers are you missing out on? How do you best use the plethora of online social networks to best connect with your customers? To build or not to build a community? Join Andrew Collins, CEO of the Mailman Group in exploring these questions and more while delving into proven online strategies that create value for your brand not just today but for years to come. The semin

If today you’re not talking to a Chinese consumer seriously, with a dedicated channel push you are simply missing out on the biggest market opportunity since the gold rush.  Yes that’s true and it’s time to really pay attention.Chinese represent almost a third of the worlds population, they speak a language more than anyone else and their coming to a city near you; with migration exploding in the past 5 years.  Embrace it and they will also embrace you. Tom Peters keeps it ve

The “Facebook of China,” could be coming to the U.S. Oak Pacific Interactive, makers of China’s most popular social networking site Renren, is eyeing a U.S. initial public offering, reports Reuters. The company has hired Credit Suisse Group AG and Deutsche Bank AG to underwrite the IPO, which should happen sometime in early 2011.Renren, which has 100 million users, is known as the “Facebook of China,” since in China, the Facebook of the world is banned. (So is Twitter.) Oak P

Mailman are proud to offer our latest company credentials.  This document is to be used as a guide for how we approach our business and a sample of the successful work we continue to produce. Contact Mailman today if you wish to connect your brand with a increasingly global Chinese audience. Donwload our Credentials here. Mailman_Creds_2011_pdf #Community #Content #Mailman #Strategy

Study Victoria made it’s first foray into an online promotion in China.  The objectives was to collect 1000 entrants into a ‘essay challenge’ contest to win a month study experience in Melbourne.  We had 9 weeks to complete the objective. The first step was to create a stand alone website titled ‘www.WINYOURSTUDYTRIP.com, fill it with interesting ‘engaging’ content designed to drive interest in studying in Victoria.  The content was a blend of personal stories, promotional pi

Alarming, troubling and yet so ultimately predictable is the assumption Facebook will eventually charge fees for accounts held by corporations. This is based on simple business paradigms.  Leverage is now heavily weighted towards one party (Facebook) which implies the other must pay (companies).  Yet those most alarming thing about this is that the corporates don’t see it.Build your own property or lease?  Essentially the decision one makes when investing in a online communit

With the sheer size of China’s booming luxury market, one can easily be fooled into thinking your product will produce a certain success.  As we’re learning more and more the type of luxury buyer you are in fact selling too are far different between one another than you think.  More so, if you are not familiar with whom you are selling to within this luxury buying group; it’s simply bad business. Analyzing the typology of the luxury consumer in China is difficult at the best