With more than 720 million Chinese internet users, or “netizens”, China has become the largest social media market in the world. The proliferation of China’s social media for the past decade may not seem that surprising given its population and growing economy. Even with the strict implementation of Internet usage by the Chinese government, Chinese netizens are some of the most active users in the world, spending an average of 2.8 hours a day online via their mobile devices.

Looking for a great example for a Facebook brand page?  Check out this fantastic video we’ve sorted featuring the ‘Top 10 Facebook Brand Pages’. See the video here:  Top 10 Facebook Brand pages 2011 #facebook

Check out the new and improved Mailman Facebook Page. We will be keeping you up to date with all the latest Mailman news, photos and videos…..and if you’re lucky, maybe even a song or two! You will also be able to access the Mailman blog on Facebook and give us your feedback. #Mailman #Content #youtube #Socialnetworks #chinesesocialmedia #ChinaSNSsites #China #OnlineMarketing #blog #socialmedia #facebook #news #videos #Blogs #photos

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 2. Old Spice – The Man Your Man Could Be Objective To create a video campaign promoting the new ‘Old Spice’ body wash products. To come up with an initial video which had the potential to attract millions of viewers, driving the ‘Old Spice’ brand. To create a buzz on Social Media sites so that the videos would be shared all over the Internet. Concept Old Spice came up

Sounds obvious I know.  But it’s true and is so the world over.  Just as you and I enjoy a hamburger in the middle of Tokyo the majority of the  Chinese whom frequent the city of Melbourne, Sydney and other Australian cities do the same.  Just as the food is localized, so to are the social networks, banks and other related life products.It’s all about familiarity. Whether it is people, logos, taste or even smells.  We as humans tend to do what we know.  This creates enormous

Mailman is looking to recruit 2 -3 full-time employees to manage digital marketing maintenance and development for HelloAmerica.cn and the other bilingual projects. Successful applicants will: * Speak GOOD English and Mandarin * Have a keen interest in Digital Marketing * Should be familiar with Chinese Social Media platforms: i.e. Weibo, Renren, Douban, etc. * Enjoy bridging the culture between China and America. A big fan of Helloamerica.cn is a plus. * Ambitious, Frien

Forgive me father for I have sinned… It has been 2 years since my last confession. When I first began using social media (Facebook to be precise), it was all just one big game.  All my friends were using it and I wasn’t going to be the odd one out. As I was starting up an events business on the side, I saw Facebook as a great tool to help with promotions and marketing. I’m sure you are familiar with the egotistical Social Media maniac who collects followers and friends in ord

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 3. Burger King – Whopper Sacrifice Objective •    To create a Facebook campaign promoting the new BK Whopper. •    To come up with a revolutionary idea which would drive customers to the page in their thousands. •    To create a buzz of such magnitude that the campaign would be remembered long after it ended! Concept BK came up with the idea of DELETING 10 friends on F

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA – Designated Driver Campaign Watch video here… Objective To create a Public Service Announcement which really sticks in the memory. To really connect with viewers in a way that the most PSA’s fail to do. To create a wave of realization about the dangers of Drink Driving which would spread all over cyberspace. Concept The Texas Department of Transpo

UK super band Radiohead have set up their very own “weibo” account in China, which, translated into English, means “microblog.” The group started a page on what’s considered to be China’s Twitter equivalent (Sina Weibo). “Testing the weibo,” the band said in their first comment on the social networking site. The account has been confirmed as legitimate, not an imposter posting as the group. In the past the band led by singer Thom Yorke has been critical of human rights in Chi

Sina Weibo (Chinese twitter) is China’s leading microblogging site. Many believe it will soon become the #1 microblogging site globally. Internet restrictions by the Chinese government has caused several western social networks (e.g. Facebook, twitter) difficulty from entering the market, while native platforms like Sina Weibo thrive. Why microblogging is critical to China’s infrastructure? 2010 was the “Year of the Microblog in China”, with a massive growth in the marketplac

The “Facebook of China,” could be coming to the U.S. Oak Pacific Interactive, makers of China’s most popular social networking site Renren, is eyeing a U.S. initial public offering, reports Reuters. The company has hired Credit Suisse Group AG and Deutsche Bank AG to underwrite the IPO, which should happen sometime in early 2011.Renren, which has 100 million users, is known as the “Facebook of China,” since in China, the Facebook of the world is banned. (So is Twitter.) Oak P

Alarming, troubling and yet so ultimately predictable is the assumption Facebook will eventually charge fees for accounts held by corporations. This is based on simple business paradigms.  Leverage is now heavily weighted towards one party (Facebook) which implies the other must pay (companies).  Yet those most alarming thing about this is that the corporates don’t see it.Build your own property or lease?  Essentially the decision one makes when investing in a online communit

Statistics have showed us that the International Chinese community are so very closely aligned with their mother land.  You will experience an immediate benefit with Chinese in your country (USA / Europe) as a result of making a commitment in China.  Things you should consider include: Chinese all over the world participate in Chinese mainland social forums They talk a lot They share each others experiences The families are close with mainland relations Mandarin is the no.1 s