A Snapshot of Social Media in China
With more than 720 million Chinese internet users, or “netizens”, China has become the largest social media market in the world. The proliferation of China’s social media for the past decade may not seem that surprising given its population and growing economy. Even with the strict implementation of Internet usage by the Chinese government, Chinese netizens are some of the most active users in the world, spending an average of 2.8 hours a day online via their mobile devices.