Denis Green
Red Card 2019 China Digital Football Awards Report
Welcome to the Red Card 2019 report, now in its 8th year of publication. The report identifies the number one European Football Club,...
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Andrew Collins
Nov 11, 2016
5 things that influence Chinese sports loyalty | Edoardo Lipari
In recent years, China’s growing passion for football has drawn the attention of the world’s top football clubs. The incomparable...
DH.
Apr 11, 2012
Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...
DH.
Dec 21, 2011
Top Social Media Campaigns #1
We’re here at last….. I can now reveal Mailman’s favorite campaign of the last 5 years… VW Fox – “Planeta Terra” Twitter Zoom As official...
Andrew Collins
Dec 19, 2011
Framing Your Competition
How does a brand speak of the competition in public? Its not such an obscure question with today’s online trends, ease of chatter and...
Andrew Collins
Nov 1, 2011
Top 5 Social Media Campaigns #4
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA –...
Andrew Collins
Jun 21, 2011
5 Forces to Viral Propensity
Science can play its role in shaping your online strategy. A viral hit is what all marketers aim for, yet so few campaigns take into...
Andrew Collins
Dec 20, 2010
Wake Up And Smell The Tea – A RANT
If today you’re not talking to a Chinese consumer seriously, with a dedicated channel push you are simply missing out on the biggest...
Andrew Collins
Dec 9, 2010
Driving value from ePR
Or as I like to call it ‘ePR 4 ROI 4 EVA’… As the spread of peer to peer referral blossoms to galactic proportions; companies are...
Andrew Collins
Nov 12, 2010
Guess Who’s The Worlds Biggest Landlord?
Alarming, troubling and yet so ultimately predictable is the assumption Facebook will eventually charge fees for accounts held by...
Andrew Collins
Nov 1, 2010
Luxury Consumers in China, A Unique Insight
With the sheer size of China’s booming luxury market, one can easily be fooled into thinking your product will produce a certain...
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