Denis Green
China Sports Business Weekly | 25th May
Here are the top China sports business news stories you need to know from this week: Thierry Henry Named as Vatti Ambassador As an...
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Andrew Collins
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A Snapshot of Social Media in China
With more than 720 million Chinese internet users, or “netizens”, China has become the largest social media market in the world. The...
Andrew Collins
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GIVE YOUR CLUB A VOICE IN CHINA
Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the...
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MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS
This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...
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Top Social Media Campaigns #1
We’re here at last….. I can now reveal Mailman’s favorite campaign of the last 5 years… VW Fox – “Planeta Terra” Twitter Zoom As official...
Andrew Collins
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Retailers: How You Can Win More Chinese Customers
Sounds obvious I know. But it’s true and is so the world over. Just as you and I enjoy a hamburger in the middle of Tokyo the majority...
Andrew Collins
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Top 5 Social Media Campaigns #4
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA –...
Andrew Collins
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Radiohead Is Testing Weibo
UK super band Radiohead have set up their very own “weibo” account in China, which, translated into English, means “microblog.” The group...
Andrew Collins
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What you do in China, affects you everywhere
Statistics have showed us that the International Chinese community are so very closely aligned with their mother land. You will...
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