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Chinese Social Networks You Must Know
Chinese social networks are accessed from all over the world. A young Chinese student in Dallas is tapping into the same Chinese social...

Andrew Collins
Jan 24, 2011


Ignore Crowds, Focus on Tribes
Listening to current marketing principles today; one can easily become distracted in the multitude of social media channels and where the...

Andrew Collins
Jan 24, 2011
The Biggest Mall In The World
Roaming though one of the many Shanghai shopping malls one could not help but wonder where everyone was? The place was empty, populated...

Andrew Collins
Jan 21, 2011
3 Step Process to E-commerce in China
Tackling China’s online e-commerce market can be a daunting experience. It’s our job at Mailman to ensure this transition is smooth and...

Andrew Collins
Jan 19, 2011
How To Get Attention Online
The digital environment today has become so awash with mindless copies and stereotypes of other major web players that the consumer...

Andrew Collins
Jan 11, 2011
Comedy Makes it So
Joe Wong is taking the USA by storm just now as his comical satire based on his own ‘Chinese’ experience is definitely worth watching. ...

Andrew Collins
Jan 5, 2011
Mailman Speaks At AusCham Shanghai
How many of the 400 million online Chinese are you currently selling too? What types of Chinese luxury consumers are you missing out on? ...

Andrew Collins
Jan 5, 2011
Wake Up And Smell The Tea – A RANT
If today you’re not talking to a Chinese consumer seriously, with a dedicated channel push you are simply missing out on the biggest...

Andrew Collins
Dec 20, 2010


Luxury To Chinese – Low Risk
Recently we were charged with creating a retail strategy for an emerging Australian textile company focused on producing fine ‘alpaca’...

Andrew Collins
Dec 15, 2010


China Populations, Growth and Urbanization
When reviewing statistics in China it’s very easy to become engrossed in quantifying a accurate number for a domestic strategy. The...

Andrew Collins
Dec 14, 2010


American Airlines a Leader in Innovation
The China social networking landscape is vastly different from those in the west. The networks are local, the conversations are local...

Andrew Collins
Dec 13, 2010
RenRen Goes US IPO
The “Facebook of China,” could be coming to the U.S. Oak Pacific Interactive, makers of China’s most popular social networking site...

Andrew Collins
Dec 13, 2010
Driving value from ePR
Or as I like to call it ‘ePR 4 ROI 4 EVA’… As the spread of peer to peer referral blossoms to galactic proportions; companies are...

Andrew Collins
Dec 9, 2010
Mailman Credentials 2011
Mailman are proud to offer our latest company credentials. This document is to be used as a guide for how we approach our business and a...

Andrew Collins
Dec 8, 2010
Case Study #3 Study Victoria
Study Victoria made it’s first foray into an online promotion in China. The objectives was to collect 1000 entrants into a ‘essay...

Andrew Collins
Nov 24, 2010
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