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How the NHL is Engaging New Chinese Fans Online
China is ice hockey’s next big market, or so hopes the NHL. This week, the first official NHL games to be played in China will be held in...
Andrew Collins
Sep 22, 2017


China Sports Business Weekly | 11th August
Here are top sports business news stories that you need to know from this week: PGA Partners with Sina to Create Dedicated Digital...
Andrew Collins
Aug 11, 2017


What F1 Teams are doing online in China
Whilst Formula 1 is well established and still growing in China, it remains a somewhat niche sport in the shadow of both football and...
Andrew Collins
Apr 29, 2017

How China is responding to the United Airlines Fiasco
Anger has spread throughout the world over the recent United Airlines passenger removal scandal. Dr David Dao, who is of Vietnamese...
Andrew Collins
Apr 12, 2017


A Snapshot of Social Media in China
With more than 720 million Chinese internet users, or “netizens”, China has become the largest social media market in the world. The...
Andrew Collins
Jul 22, 2016


NBA Online in China: The Breakdown
The NBA 2015-2016 season was filled with records, great games, and breakout stars. From Steph Curry breaking his own record of most...
Andrew Collins
Jul 12, 2016
TOTTENHAM HOTSPUR NOW ON CHINA SOCIAL MEDIA
We are proud to announce the official Tottenham Hotspur FC China social network accounts. The official voice was launched today across...
Andrew Collins
Nov 2, 2012

5 must-know facts about Chinese football fans
Chinese football fans – Who are they? They are a truly fascinating species, unique in many ways which set them apart from their...
Andrew Collins
May 5, 2012
Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...
DH.
Apr 11, 2012
3 KEY tips for your Weibo Management Strategy
If you ask “Do you have Sina weibo’s account?” 90% of people in China will give you a resounding “Yes!”. Because yes, one thing is sure,...
Andrew Collins
Mar 9, 2012

Liverpool FC – The #1 most followed Premier League club on Sina Weibo
As of this week, Liverpool FC became the most popular English football club on China’s top social media network: SINA Weibo. Manchester...
Andrew Collins
Mar 7, 2012


Jeremy Lin: Weibo Sports Personality of the Week
NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased...
Andrew Collins
Feb 9, 2012
SOPA: A China perspective (infographic)
After major American news outlet compared the Stop Online Piracy Act (SOPA) to China’s Internet Firewall, we found the Chinese social...
Andrew Collins
Jan 20, 2012
WEIBO CAMPAIGN OF THE WEEK – JANUARY 2012
Shanghai Shenhua picked out a random fan to join negotiations for the signing of Dider Drogba. With over 5,000 comments in less than 2...
Andrew Collins
Jan 19, 2012

Is the Chinese Social Media landscape becoming real name-only?
From buying train tickets to using birth control, real-name registration appears to be the Chinese government’s New Year resolution. But...
Andrew Collins
Jan 12, 2012


MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS
This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...
DH.
Dec 25, 2011
We build Social Media Apps
Aaand we’re LIVE! HelloAmerica.cn, Mailman’s social network site sponsored by American Airlines, just launched it’s 1st Weibo App today!...
Andrew Collins
Dec 21, 2011
Retailers: How You Can Win More Chinese Customers
Sounds obvious I know. But it’s true and is so the world over. Just as you and I enjoy a hamburger in the middle of Tokyo the majority...
Andrew Collins
Nov 30, 2011
Job Vacancy: SOCIAL MEDIA MARKETER (Shanghai)
Mailman is looking to recruit 2 -3 full-time employees to manage digital marketing maintenance and development for HelloAmerica.cn and...
Andrew Collins
Nov 22, 2011


Confessions Of A Social Media Addict
Forgive me father for I have sinned… It has been 2 years since my last confession. When I first began using social media (Facebook to be...
Andrew Collins
Nov 19, 2011
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