Here are the top China sports business news stories you need to know from this week: MORE Sports Lands in China Sports lifestyle media platform, MORE Sports, has officially entered the Chinese market with a grand launch event featuring basketball star Kevin Garnett and many local celebrities. MORE Sports is tailored for Chinese sports fans and the app showcases lifestyle and behind-the-scenes stories of popular NBA and CBA stars, ranging from cooking to fashion, music and mor

Here are the top China sports business news stories you need to know from this week: NBA and Alibaba Extend China Partnership The National Basketball Association (NBA) China and Alibaba Group have announced an expansion of their partnership to deliver NBA content on Alibaba’s platforms for the first time. This will also include an enhanced online shopping experience for consumers in China. The launch of an “NBA Section” across Alibaba’s platforms will leverage Alibaba’s techn

Here are the top China sports business news stories you need to know from this week: Nike Sponsors Tencent’s LPL US sports apparel giant Nike has officially signed a 4-year sponsorship deal with Tencent for its League of Legends Pro League (LPL), becoming one of the lead partners of the top esports league. Nike will reportedly pay around $7.5 million a year for the apparel rights to all 16 LPL clubs. Read more on Lanxiong Sports (Chinese) and SportsPro (English) Mailman Take:

We are proud to announce the official Tottenham Hotspur FC China social network accounts.  The official voice was launched today across the two key China social networking sites Sina and Tencent Weibo and is expected to gather a significant following in China. The discussion began over 10 months ago and ended with a thorough launch strategy and planned management ensuring Spurs are given the best chance possible to drive a successful following.  Through Mailman’s unique relat

Chinese football fans – Who are they?  They are a truly fascinating species, unique in many ways which set them apart from their counterparts in the West. 1.  PASSION The most telling contribution they make to their chosen team is their passionate and vocal support which rivals even European nights on the Kop.  Last Saturday I ventured out to watch Shanghai Shenhua under the new leadership of Nicolas Anelka.  Due to the atrocious standard of football I would normally have wis

Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s sporting wilderness.  Whether you are Barcelona, Manchester United, Liverpool or even Stockport County, the question is the same:  How do you convince 450 million Chinese internet users to follow your club? Having managed the Chinese fan bases of major sporting organizations around the world, Mailman have reviewed the China strategies of the world’

As of this week, Liverpool FC became the most popular English football club on China’s top social media network: SINA Weibo. Manchester United were the previous holders of this title with 156,000 followers however they were overtaken on Wednesday by their fierce local rivals who have been hot on their tail over the last few months. Thanks to Mailman’s Social Media Management ability, Liverpool’s SINA fan base currently stands at 159,397. This marks a turning point in English

NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased his Weibo followers from a mere 16,000 to an impressive 220,000 in the past 5 days.  How did he do it? Before the New York Knicks recruited him at the end of December, Lin was unemployed. His contract, potentially worth nearly $800,000, was not even guaranteed until last Tuesday afternoon. So for the past six weeks, Lin, 23, has been sleepi

Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the number of Chinese Sports fans, there is no time like the present to invest in a China strategy. Now is the time to build an online presence in China or you may lose out to those clubs who took advantage of this opportunity. The Chinese love for Football runs deep.  More surprisingly their passion for top European leagues far exceeds their int

This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for clubs to take advantage of the vast number of football fans in China. Just 4 months on from Liverpool FC’s partnership with Mailman, we are celebrating Christmas in style as having seen steady fan growth we are now the 2nd most followed Premier League football club on SINA Weibo, behind Manchester United.  However, with the speed of Liverpool’s

Check out the new and improved Mailman Facebook Page. We will be keeping you up to date with all the latest Mailman news, photos and videos…..and if you’re lucky, maybe even a song or two! You will also be able to access the Mailman blog on Facebook and give us your feedback. #Mailman #Content #youtube #Socialnetworks #chinesesocialmedia #ChinaSNSsites #China #OnlineMarketing #blog #socialmedia #facebook #news #videos #Blogs #photos

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 2. Old Spice – The Man Your Man Could Be Objective To create a video campaign promoting the new ‘Old Spice’ body wash products. To come up with an initial video which had the potential to attract millions of viewers, driving the ‘Old Spice’ brand. To create a buzz on Social Media sites so that the videos would be shared all over the Internet. Concept Old Spice came up

Mailman is looking to recruit 2 -3 full-time employees to manage digital marketing maintenance and development for HelloAmerica.cn and the other bilingual projects. Successful applicants will: * Speak GOOD English and Mandarin * Have a keen interest in Digital Marketing * Should be familiar with Chinese Social Media platforms: i.e. Weibo, Renren, Douban, etc. * Enjoy bridging the culture between China and America. A big fan of Helloamerica.cn is a plus. * Ambitious, Frien

Forgive me father for I have sinned… It has been 2 years since my last confession. When I first began using social media (Facebook to be precise), it was all just one big game.  All my friends were using it and I wasn’t going to be the odd one out. As I was starting up an events business on the side, I saw Facebook as a great tool to help with promotions and marketing. I’m sure you are familiar with the egotistical Social Media maniac who collects followers and friends in ord

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 3. Burger King – Whopper Sacrifice Objective •    To create a Facebook campaign promoting the new BK Whopper. •    To come up with a revolutionary idea which would drive customers to the page in their thousands. •    To create a buzz of such magnitude that the campaign would be remembered long after it ended! Concept BK came up with the idea of DELETING 10 friends on F

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA – Designated Driver Campaign Watch video here… Objective To create a Public Service Announcement which really sticks in the memory. To really connect with viewers in a way that the most PSA’s fail to do. To create a wave of realization about the dangers of Drink Driving which would spread all over cyberspace. Concept The Texas Department of Transpo

People often ask me the same 2 questions. 1. What exactly is a Chinese Social Media strategy? 2. Has anyone ever told you look like a slightly less attractive Ben Affleck? Believe it or not, this article discusses the former. “I couldn’t find a silver tie” Having spent the best part of my mature years with Mailman I say companies fall under the following 3 scenarios: The first:  China 101 Get involved. They are making a commitment to China and are now looking to navigate thro

UK super band Radiohead have set up their very own “weibo” account in China, which, translated into English, means “microblog.” The group started a page on what’s considered to be China’s Twitter equivalent (Sina Weibo). “Testing the weibo,” the band said in their first comment on the social networking site. The account has been confirmed as legitimate, not an imposter posting as the group. In the past the band led by singer Thom Yorke has been critical of human rights in Chi

Sina Weibo (Chinese twitter) is China’s leading microblogging site. Many believe it will soon become the #1 microblogging site globally. Internet restrictions by the Chinese government has caused several western social networks (e.g. Facebook, twitter) difficulty from entering the market, while native platforms like Sina Weibo thrive. Why microblogging is critical to China’s infrastructure? 2010 was the “Year of the Microblog in China”, with a massive growth in the marketplac

Mailman has successfully been awarded the China Social Media Agency of 2011. Albeit voted by members of our team, and with stiff competition.  The nominations included Mailman, Mailman and yes you guessed it… Mailman. Background on Mailman: We began in 1999 as an international advertising company based in China; known for our innovative (and sometimes ambitious) thinking we established ourselves as one of China’s leading new media enterprises. With assets across digital, mobi