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China Sports Business Weekly | 31st August

Denis Green

Aug 30, 2018

China Sports Business Weekly | 31st August

Here are the top China sports business news stories you need to know from this week: FIBA Signs Global Partnership with Ganten FIBA, the International Basketball Federation, has announced a global partnership with Ganten, Asia’s leading mineral water supplier. The partnership will help Shenzhen-based Ganten build its brand as it expands into new markets worldwide and strengthens links between FIBA and China’s business sector ahead of next year’s FIBA Basketball World Cup in C

Denis Green

Jun 8, 2018

China Sports Business Weekly | 8th June

Here are the top China sports business news stories you need to know from this week: Mailman Delivers COPA90 Partnership in China COPA90 and Mailman have officially signed a media partnership in China. Localised COPA90 content will be distributed to Chinese football fans through COPA90’s Chinese social media channels. These channels will include Weibo and Miaopai. Read more on Ecosports (Chinese) and The Drum (English) Mailman Take: In the first 6 months, the main aim will be

China Sports Business Weekly | 16th March

Andrew Collins

Mar 16, 2018

China Sports Business Weekly | 16th March

Here are the top China sports business news stories you need to know from this week: FIFA Lands in China This week, FIFA announced its first official digital presence in China on Weibo – the country’s largest social media platform with 392 million monthly active users. To kick off its arrival in China, the official @FIFA account created a 2018 FIFA World Cup interactive campaign called ‘Pass the Ball’ to engage Chinese fans. Read more on FIFA Official Website (English) Mailma

Andrew Collins

Aug 23, 2017

Our 5 Rules of Talent Management

As the Chinese Sports market is maturing, more and more athletes are getting online in China. Three recent examples include Tom Brady, Cristiano Ronaldo and Lionel Messi. As competition for attention increases, so does the importance of the management of these personal brands. At Mailman, we strive to maintain the same core values across all of our clients. We refuse to settle for the typical client-agency relationship. We go further. Every partnership we enter into is a comm

Andrew Collins

Nov 2, 2012

TOTTENHAM HOTSPUR NOW ON CHINA SOCIAL MEDIA

We are proud to announce the official Tottenham Hotspur FC China social network accounts. The official voice was launched today across the two key China social networking sites Sina and Tencent Weibo and is expected to gather a significant following in China. The discussion began over 10 months ago and ended with a thorough launch strategy and planned management ensuring Spurs are given the best chance possible to drive a successful following. Through Mailman’s unique relat

DH.

Apr 11, 2012

Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act

Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s sporting wilderness. Whether you are Barcelona, Manchester United, Liverpool or even Stockport County, the question is the same: How do you convince 450 million Chinese internet users to follow your club? Having managed the Chinese fan bases of major sporting organizations around the world, Mailman have reviewed the China strategies of the world’

Liverpool FC – The #1 most followed Premier League club on Sina Weibo

Andrew Collins

Mar 7, 2012

Liverpool FC – The #1 most followed Premier League club on Sina Weibo

As of this week, Liverpool FC became the most popular English football club on China’s top social media network: SINA Weibo. Manchester United were the previous holders of this title with 156,000 followers however they were overtaken on Wednesday by their fierce local rivals who have been hot on their tail over the last few months. Thanks to Mailman’s Social Media Management ability, Liverpool’s SINA fan base currently stands at 159,397. This marks a turning point in English

Andrew Collins

Feb 8, 2012

GIVE YOUR CLUB A VOICE IN CHINA

Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the number of Chinese Sports fans, there is no time like the present to invest in a China strategy. Now is the time to build an online presence in China or you may lose out to those clubs who took advantage of this opportunity. The Chinese love for Football runs deep. More surprisingly their passion for top European leagues far exceeds their int

MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS

DH.

Dec 25, 2011

MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS

This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for clubs to take advantage of the vast number of football fans in China. Just 4 months on from Liverpool FC’s partnership with Mailman, we are celebrating Christmas in style as having seen steady fan growth we are now the 2nd most followed Premier League football club on SINA Weibo, behind Manchester United. However, with the speed of Liverpool’s

DH.

Dec 21, 2011

Top Social Media Campaigns #1

We’re here at last….. I can now reveal Mailman’s favorite campaign of the last 5 years… VW Fox – “Planeta Terra” Twitter Zoom As official sponsor of the popular Sao Paolo music festival ‘Planeta Terra’, ‘Volkswagen’ saw a great opportunity to drive consumer interest in the launch of their new car, the Fox. As the festival had sold out in a very short space of time, the one thing the youth of Brazil wanted….was tickets! Objective To come up with a highly targeted, innovative a

DH.

Dec 16, 2011

The Mailman on Facebook

Check out the new and improved Mailman Facebook Page. We will be keeping you up to date with all the latest Mailman news, photos and videos…..and if you’re lucky, maybe even a song or two! You will also be able to access the Mailman blog on Facebook and give us your feedback. #Mailman #Content #youtube #Socialnetworks #chinesesocialmedia #ChinaSNSsites #China #OnlineMarketing #blog #socialmedia #facebook #news #videos #Blogs #photos

Andrew Collins

Nov 8, 2011

Top 5 Social Media Campaigns #3

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 3. Burger King – Whopper Sacrifice Objective • To create a Facebook campaign promoting the new BK Whopper. • To come up with a revolutionary idea which would drive customers to the page in their thousands. • To create a buzz of such magnitude that the campaign would be remembered long after it ended! Concept BK came up with the idea of DELETING 10 friends on F

Andrew Collins

Nov 1, 2011

Top 5 Social Media Campaigns #4

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA – Designated Driver Campaign Watch video here… Objective To create a Public Service Announcement which really sticks in the memory. To really connect with viewers in a way that the most PSA’s fail to do. To create a wave of realization about the dangers of Drink Driving which would spread all over cyberspace. Concept The Texas Department of Transpo

Andrew Collins

Oct 28, 2011

Top 5 Social Media Campaigns #5

Over the coming weeks I’ll be sharing the top 5 social media campaigns from the last 5 years. To begin with we feature number 5. Read more… #5 – T-Mobile – Life’s For Sharing Objective To create a series of flash mobs promoting the idea of sharing via your mobile phone. To reach millions of people via Youtube. To create such a buzz that viewers would share the videos with everyone and maybe even produce copycat videos of their own. Concept T-Mobile decided to use Flash Mobs

Andrew Collins

Oct 27, 2011

3 Tech Tips to master China SEO

Different country, different customers, different rules for SEO. Master 3 of these basic rules today. 1. Don’t lose face. You know the short descriptions below the website titles you get in your results page? They’re called metatags. Google hates them and lowered their importance to zero in the page results rankings. It also automatically generates them from your content. Baidu, on the other hand, loves them. And will show users exactly what you typed in. So make sure you giv

Andrew Collins

Oct 27, 2011

3 must-know facts for Baidu SEO

There are 3 obvious first steps that one would take if they made the decision to move to China. Follow these same steps to rub shoulders amongst the who’s who of Baidu. 1. Move there. Buy a local domain from China or Hong Kong (go with .cn .com.hk or .com.cn). It’s cheap and you’ve got far more available URLs than with the usual .com 2. Learn the language. Your customers search in Chinese, speak in Chinese and will comment about you in Chinese. Don’t just use Go

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