As the Chinese Sports market is maturing, more and more athletes are getting online in China. Three recent examples include Tom Brady,...

After two years of development, the Tencent Sports APP is the industry standard. It has the highest number of users and the most daily...

With more than 720 million Chinese internet users, or “netizens”, China has become the largest social media market in the world. The...

The classic argument, which is more important: followers or engagement. Traditionally sports organizations only focused on their number...

We are proud to announce the official Tottenham Hotspur FC China social network accounts.  The official voice was launched today across...

Chinese football fans – Who are they?  They are a truly fascinating species, unique in many ways which set them apart from their...

Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...

If you ask “Do you have Sina weibo’s account?” 90% of people in China will give you  a resounding “Yes!”. Because yes, one thing is sure,...

NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased...

Want to know what to expect from the Chinese Social Media Industry in 2012? Check out our Top Five Mega-Trends for the coming year 5...

This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...

Aaand we’re LIVE! HelloAmerica.cn, Mailman’s social network site sponsored by American Airlines, just launched it’s 1st Weibo App today!...

We’re here at last….. I can now reveal Mailman’s favorite campaign of the last 5 years… VW Fox – “Planeta Terra” Twitter Zoom As official...

With over 2 billion domestic tourists in 2011, an increase of 12% since last year, China’s travel industry is set to become the largest...

Check out the new and improved Mailman Facebook Page. We will be keeping you up to date with all the latest Mailman news, photos and...

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 3. Burger King – Whopper...

Over the coming weeks I’ll be sharing the top 5 social media campaigns from the last 5 years.  To begin with we feature number 5.  Read...

So you’ve gotten your website on the front page of Google, keywords are all set, your data is flowing, you are being searched across the...

Mailman has successfully been awarded the China Social Media Agency of 2011. Albeit voted by members of our team, and with stiff...